Willy Paul is now an anti-nepotism champion after gaining new understanding on Kenya's music industry - The Sauce
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Willy Paul is now an anti-nepotism champion after gaining new understanding on Kenya’s music industry

Willy Paul seems to have a few things to say about the Kenyan entertainment industry, and this time he is not holding back.

Wilson Abubakar Radido known to many as Willy Pozze has taken to social media to draw attention to some serious drawbacks to Kenya’s entertainment sector. Sharing his not so humble opinion, the ‘Chuchuma’ crooner has previously opened up about his music career, changing lanes from the gospel to the secular sector and then back again a few months later. But, whether or not he is a gospel act, it seems that Willy Paul is keen to make sure that the industry and its artists can stand up against the continental greats such as Nigeria’s Afrobeats and South Africa’s  Gquom music.

He took to Instagram where we wrote, “Kenya is the only country where you get gigs you don’t deserve, simply because your sugar mama/daddy/boyfriend/girlfriend/ relative is the boss!! Cartels must be dealt with accordingly..” Though it is unclear which artists in particular he might be referring to, ‘Bwana Mkunaji’ might actually have a point when it comes to the stagnating Kenyan music industry, which has been overtaken by Tanzania’s evergrowing Bongo sound.

Collaborating with various acts including Tanzanian Nandy as well as Jamaican global star Alaine, Willy Paul has enjoyed great success in his career but he has realized that an artist needs a conducive industry to grow and scale to new heights.  A strategist, he has remained very clever about his collaborations and his rise as a musician. That said, Pozze has urged players in the music industry to join forces with him in his anti-nepotism campaign. He wrote, “I know not many artists will join this movement because hawataki kumwaga unga. Remember if you don’t fight this now…your kids will suffer even more!!”

He warned industry figure heads to take note of running trends that have changed how musicians are doing business. He said, “move around Kenya and see… from TVs, Radios, billboards, endorsements are being given to the wrong people n that’s why most of these brands fail Or dnt even get half of the expected!! If our Kenya wants to compete against WEST AFRICA and the rest of the world, then this has to stop!!

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Should i start doing live gigs?? What do you think of this? KENYA IS THE ONLY COUNTRY WHERE YOU GET GIGS YOU DON'T DESERVE, SIMPLY BECAUSE UR SUGAR MAMA/DADDY/BOYFRIEND/GIRLDRIEND/RELATIVE is the boss!! Cartels must be dealt with accordingly.. I know not many artists will join this movement because hawataki kumwaga unga.. REMEMBER IF YOU DONT FIGHT THIS NOW.. YOU'RE KIDS WILL SUFFER EVEN MORE!! ITS ABOUT TIME GUYS move around Kenya and see… from Tvs, Radios, billboards, endorsements are being given to the wrong people n that's why most of these brands fail Or dnt even get half of the expected!! If our Kenyan wants to compete against WEST AFRICA and the rest of the world, then this has to stop!!

A post shared by W.I.L.L.Y.P.O.Z.Z.E (@willy.paul.msafi) on

And it seems Willy’s fans agree with him. One commenter wrote,” Apo n ukweeli willy do something coz as u can see tz musicians are ensuring their country to be the best in bongo music go talk with prezooo to do something believe in yooooo.”

Though many may not take Willy Paul seriously, it might be time to listen up. Though it is still uncertain if any artists will join Pozzee to speak out against the corruption and nepotism that surrounds the entertainment industry, Pozzee has done well to speak out.

 

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