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Weird World: Russian company criticised for offering bonuses to women who wear short skirts to work

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A company has been criticized for offering bonuses to women who wear short skirts to work.

Aluminum manufacturer Tatprof has come under fire after offering cash rewards to female staff members who wear revealing clothing around the office. Users of the internet have reacted to the distressing news with one person writing: “Wow… So Tatprof is running a femininity contest for its employees in Russia, basically, it seems so the bosses can gawk over the pictures. Disgusting abuse of power and exploiting women.”

Another user posted: “This is too shocking in 2019.”

A third added: “A 100-rouble bonus for women who will come in short skirts to… brighten up the day of a male-dominated team. Indeed why do we need feminism when we can just please men for money?”

But Govorit Moskva who represents the company said “Our team is 70 percent male. These kinds of campaigns help us switch off, rest. This is a great way to unite the team.

“Many women automatically wear trousers to work, which is why we hope that our campaign will raise our ladies’ awareness, allowing them to feel their femininity and charm when they make the choice of wearing a skirt or dress.’

According to a report by The Independent, “the decision is part of a so-called “femininity marathon” campaign being run by Tatprof, an aluminum manufacturer, until 30 June.”

“Female staff who wear a dress or skirt “no longer than five centimeters from the knee” are given 100 roubles (£1.19) on top of their normal wages – with the firm saying it is an attempt to help with team bonding. Women must send the company a picture in order to get the bonus.”

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Speaking to a local news outlet, Anastasia Kirillova, who works in the company’s department of corporate culture and internal communications, said the idea for the campaign had come from CEO Sergei Rachkov. “He is very concerned about this issue – mixing gender roles,” she told local news website Business Online.

“And he really wants to maintain the female essence in every female employee of the company, so that young women do not have male haircuts, do not change into trousers, so that they engage themselves in handicraft, project all their warmth into raising children.”

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