UoN's Genius Digital wins MSK Student marketing challenge - The Sauce
Connect with us

Hi, what are you looking for?


UoN’s Genius Digital wins MSK Student marketing challenge

UoN's Genius team - winners MSK

Genius Digital

The University of Nairobi’s Genius Digital Brands emerged winners in the Marketing Society of Kenya (MSK) gala awards, student’s challenge. Genius submitted the best digital marketing plan for an upcoming youth band – Yellow Light Machine – beating 28 other entrants from different universities.

The MSK Gala aimed to awards to recognise innovative marketing campaigns across the industry. The student category was introduced last year and is designed to bring out creative marketing ideas by students. The student challenge run from mid-October to mid-November and was sponsored by Capital Campus, MSK and What’s Good Studios.

Genius Digital Brands won the category in spite of the fact that the five students are all Quantity Surveying students. Cynthia Moira, Mwihaki Muriranja, Leah Kanda, Dennis Munyasi and Kevin Tichilo won a cash prize of 100,000 and a 3 month internship which will see the team implement their digital marketing plan for Yellow Light Machine band.

Another UoN team, W.A.O, was 1st runners up while Strathmore’s Nitro Agency was 2nd runners up.

Yellow Light Machine, the focus of the MSK Students’ Marketing Challenge filled the dome with their sweet melodies and bringing warmth despite the chilly weather. Yellow Light Machine band members were dressed in Ankara ensemble and entertained the event’s attendants well into the night with some of their best songs from their repertoire that had listeners swaying to the lovely music.

The MSK students’ challenge is held annually and seeks to grow and nurture the next generation of business leaders.


Yellow Light Machine Band



Advertisement. Scroll to continue reading.
Click to comment

Leave a Reply

Your email address will not be published.


Some More Sauce...


Kenyans on Twitter woke up to an explicit video that has since gone viral. In the video, a woman who is known on social...

Da Squeeze

Who remembers the time when sex was simple. Well, nowadays there are a lot of weird fetishes that we can’t even keep track of...

Da Squeeze

Kenyan beauty Tanasha Donna Oketch recently opened up about her life. The 24 year old former radio presenter, musician and mother of one is...


Ugandan TV journalist Simon Kaggwa Njala’s face has got to be one of the memed faces of 2019.   But how did this Ugandan...


The Free Mason society is known to be secretive and very private, but not anymore it may seem. The Freemason society based in Nairobi...

Da Squeeze

Kenya has a robust matatu culture and some people around the world love it. Award winning American singer and dancer Chris Brown yesterday (23.03.20)...

Da Squeeze

Is there a woman making your heart skip a beat? She might be a secret woman of your life.  Most women love, but they...


Ex Zimbabwean leader  Robert Mugabe was given a heroic state funeral on Saturday (14.09.19) and above all, he will be remembered for his great...