Africa’s biggest fashion market Thrift Social is celebrating its 4th year anniversary with a Tie & Dye theme at the GoDown Arts Centre, Nairobi (Sunday 9th June 2019) featuring UK artist IAMDDB.
According to a press release by Anyiko PR, the event is an ode to the legacy of the fashion fad prevalent with the rise of counterculture of the 60s and 70s, the theme captures the spirit of the event’s humble ascent from its modest backyard market days, to reshaping Kenya’s creative art and fashion scene through its curatorial showcase. The afternoon-long market will be an immersive fashion experience striving to foster opportunities and possibilities within the Kenyan creative ecosystem.
British rapper-singer IAMDDB, the ‘Shade’ hitmaker with a fierce blend of soulful hip hop, pounding trap and swirling urban jazz, will headline alongside an eclectic Kenyan lot including soulful R&B singer Karun, vocal stunner Wanja Wohoro, to mood-setting DJs: Mix Master Lenny, TAIO and Shishi.
Coinciding with the 4th year milestone will be an all curated Thrift Store and a Vitimbi fashion installation by one of the founders of Thrift Social, Oliver Asike. Vitimbi is his first fashion brand that draws a lot of inspiration from the city’s street culture, government, middle class and low-income communities. The stylist-cum-designer will through his Vitimbi installation introduce his fashion venture set to reimagine Kenya’s apparel scene to Thrifters onboard. His unique approach upcycles second-hand clothing and recycled fabrics to make new garments. The underlying vision is to transform Vitimbi into Africa’s first slow fashion streetwear brand through the continent’s long-held narrative of sustainability.
Thrift Social event series was founded in 2015 by style entrepreneurs, Oliver Asike and Velma Rossa collectively known as 2ManySiblings as a platform for the exploration of fashion, visual art and music in a bid to inspire innovation in Kenya’s vibrant and multi-faceted creative industry.
2Manysiblings is a brother and sister team curating transitional African narratives. The duo launched their Tumblr platform in 2013 (and subsequently to IG) that has seen their horizons grow from sharing their looks online to acting as muses for local photographers to now becoming the voice of Kenya’s youth.
IAMDDB is a UK rapper and singer from Manchester whose real name is Diana DeBrito. Her music is a blend of soulful hip-hop, pounding trap and swirling urban jazz. With over 20 Million streams on Spotify, she has sold out concerts and headlined tours across the UK and Europe and just recently supported Lauryn Hill on her European tour. A nominee for BBC’s Sound of 2018, her music video for ‘Shade’ has so far garnered over 24 Million views on YouTube. In 2018, IAMDDB starred in the new Tommy Hilfiger 90’s inspired jeans campaign.