The Kansoul renews contract as Blue Moon Vodka brand ambassadors - The Sauce
Connect with us

Hi, what are you looking for?

Entertainment

The Kansoul renews contract as Blue Moon Vodka brand ambassadors

Local alcoholic beverages manufacturer, Africa Spirits Limited (ASL) has signed Genge music group, The Kansoul, as Brand Ambassadors for its Bluemoon Vodka brand, for the third year running.

The popular trio of Madtraxx, Mejja, and KidKora will endorse the brand through their music, events, and activations across the country, targeting the segment of the market, where the brand has been entrenched. While commenting on the partnership, ASL’s Brand Portfolio Manager Ascah Ogara, noted that “The Kansoul are an amazing talent and it’s really an honor to work with them.”

She added that the partnership is driven by the recognition of the impact of the arts industry and personalities on brand promotion. “Bluemoon Vodka is a fun vibrant brand and we want to use this partnership to encourage our consumers to drink responsibly as well as educate them on the need to shun illicit liquor.”

Since 2016, The Kansoul has been in partnership with the brand, promoting the dynamic Bluemoon Vodka range which includes Juicy Mango, Hot Ginger, and Crisp Apple. In the coming year, the brand plans to leverage on the trio’s popularity and influence to help the brand penetrate further and grow in stature across East Africa.

“We have planned great activities for our fans and we look forward to a great year of partnership,” noted the Group’s spokesman, Madtraxx. “This time we are doing it bigger; more events and more activities all focusing on our fans and the consumers.”

Established in 2004, ASL is a Kenyan alcoholic beverages manufacturer providing quality, safe and affordable alcoholic beverages across the consumer value chain.

Besides Bluemoon Vodka, ASL’s other brands include Legend Brandy, Glen Rock Whisky, Furaha Vodka, Furaha Brandy, Gipsy King Gin among others.

 

This article was written by Kennedy Kang’ethe, Business and Lifestyle reporter.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Some More Sauce...

Entertainment

News of the arrest of popular disc jockey Joe Mfalme in connection with the fatal assault of a senior police officer has taken the...

Entertainment

It is the eve of a new tiding for Director Trevor, as he gets hot in the heels spearheading his now rebranded news channel,...

Da Squeeze

Is there possibly one thing that Lisa Christoffersen cannot do? Seems unlikely. Having defied odds and beat stage 4 cancer 18 years ago, her...

Da Squeeze

Kenyan rap bigwig Khaligraph Jones is utterly disappointed after his much-hyped Instagram Live session with American rap star Rick Ross failed to happen. The...

Entertainment

Wizkid has requested people stop referring to him as an Afrobeats artist. The Nigerian singer – whose real name is Ayodeji Ibrahim Balogun –...

Da Squeeze

The devil works hard, but Brian Chira’s friends, acquaintances and fans work harder! Within hours of launching, the departed TikToker’s funeral fundraiser has amassed...

Entertainment

Shakira thinks she “probably” won’t find love like she had with Gerard Piqué again. The 47-year-old singer split from the former soccer star –...

Entertainment

Catherine, Princess of Wales has announced she is undergoing “preventative” chemotherapy for cancer. The 42-year-old royal – who is married to Prince William and...