The popular trio of Madtraxx, Mejja, and KidKora will endorse the brand through their music, events, and activations across the country, targeting the segment of the market, where the brand has been entrenched. While commenting on the partnership, ASL’s Brand Portfolio Manager Ascah Ogara, noted that “The Kansoul are an amazing talent and it’s really an honor to work with them.”
She added that the partnership is driven by the recognition of the impact of the arts industry and personalities on brand promotion. “Bluemoon Vodka is a fun vibrant brand and we want to use this partnership to encourage our consumers to drink responsibly as well as educate them on the need to shun illicit liquor.”
Since 2016, The Kansoul has been in partnership with the brand, promoting the dynamic Bluemoon Vodka range which includes Juicy Mango, Hot Ginger, and Crisp Apple. In the coming year, the brand plans to leverage on the trio’s popularity and influence to help the brand penetrate further and grow in stature across East Africa.
“We have planned great activities for our fans and we look forward to a great year of partnership,” noted the Group’s spokesman, Madtraxx. “This time we are doing it bigger; more events and more activities all focusing on our fans and the consumers.”
Established in 2004, ASL is a Kenyan alcoholic beverages manufacturer providing quality, safe and affordable alcoholic beverages across the consumer value chain.
Besides Bluemoon Vodka, ASL’s other brands include Legend Brandy, Glen Rock Whisky, Furaha Vodka, Furaha Brandy, Gipsy King Gin among others.
This article was written by Kennedy Kang’ethe, Business and Lifestyle reporter.