Veteran music producer Tedd Josiah is quitting his job to pursue the dreams of his late wife Regina Katar.
The 46-year-old who lost his wife and the mother to his daughter Wendo a year ago, has decided to quit his job to make his late wife’s fashion business a reality. According to him in an Instagram post, his soul spoke loudly, he couldn’t let the thoughts of the new venture go and he knew he had to give up his job. In the post, Tedd also reveals that three days before Regina passed on, she announced she was going back into her fashion business and that she was a great designer who actually made the items she designed like bags.
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1. NO THIS IS NOT A SIDE HUSTLE – am making bags to feed my baby & create jobs for able Kenyans. 2. MAMAS DREAM – 3 days before she passed on @reginahkatar announced she was going back into her fashion biz. She was a great designer and had an eye for style (Heck she chose me!😂😂) 3. YES SHE MADE THEM – the jeans and the jacket were her designs i just suggested a little and she executed it like a solider. 4. TO GIVE UP MY JOB – Comes a time you just feel your purpose change and your direction shift. I had to give up a very good gig for this because my soul just spoke loudly and i couldn’t let the thought go. 5. YOUR DREAMS ARE VALID- if you know you’ve got a thing that you’ve wanted to do please don’t wait cause like i said Mama wanted to do this… she’s in heaven now & not able to do it. Don’t put things off too long, live in the present moment and do it! 6. YOUR LOVE & SUPPORT- to those who’ve bought from @jokajokleather THANK YOU 🙏🏼 more than words thank you. You’ve put fed more than 10 families and helped keep a dream alive! Let’s make this into Kenya’s premier Luxury Designer brand known around the world. I know with your love your prayers and your physical support we can do it 🙏🏼💕💕💕 LIVE 🦋 LOVE 💕 LAUGH 😆 #RaisingJay #TheManMom
Thus the birth of Jokajok, an African luxury leather bag line that Tedd Josiah says is not a side hustle but a means of income to feed his baby and create jobs for able Kenyans.
Tedd recently revealed that he does not plan to date or remarry after the untimely death of Regina who passed away when their daughter was only three months ago. He went on to explain that he would remarry because his main focus is his daughter bearing in mind that bringing someone new into his life will destabilize her and that he doesn’t need anyone.
Tedd Josiah started out as a musician briefly with the group Ebony Affair before forming a new group, Hart in 1993. The group was disbanded in 1995 and Josiah joined Sync Sound Studios as a producer.
He is credited for producing compilation albums called ‘Kenyan, The First Chapter’ and ‘Kenyan, The Second Chapter’. The two albums featured Kalamashaka, Gidi GidiMaji Maji, Necessary Noize, Jimmy Gathu, Maina Kageni, and Pete Odera. He discovered Reggae/Dancehall star Wyre and was also the founder of Kisima Awards, the premier annual musical awards in Kenya.