Tech Talk: Continental football tournament AFCON 2019 gets 10M Africans talking on Facebook - The Sauce
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Tech Talk: Continental football tournament AFCON 2019 gets 10M Africans talking on Facebook

Friday, July 19, 2019, marked the end of the 2019 Africa Cup of Nations (AFCON), a spectacular tournament that had people glued to their screens for the month of its duration. Africa moved to the rhythm of AFCON 2019, with more than 10 million people choosing Facebook to share their passion and excitement.

People across barriers of nation, language, class, and culture took to Facebook to discuss the AFCON 2019. Based on data measured between June 21st when AFCON started and July 16th:
• People on Facebook generated more than 30 million AFCON-related interactions (likes, comments, reactions, etc.).
• The day that got most people engaged on Facebook so far was the 14th of July, the day of the semi-finals.
• Riyad Mahrez from Algeria was the most talked about player, followed by Mohamed Salah from Egypt.
• The most discussed national teams were, in order: Nigeria, Senegal, Algeria, South Africa, and Tunisia.
• The countries that discussed AFCON the most were Nigeria, South Africa, Ghana, Algeria, and Senegal.
• Egypt, the country who hosted the championship, was the 6th most engaged in the conversation.
Facebook measured Facebook conversation including posts, comments, shares, likes, and reactions related to the tournament. All data was aggregated and de-personalized. Conversations were identified based on keywords and combinations of keywords that were associated with discussions around AFCON 2019.

 

As earlier reported by Capital Sports,” Riyad Mahrez-captained Algeria were crowned African champions a second time after a tournament in which many rival coaches picked them out from early on as the best of the 24 title challengers.” Kenya’s Harambee Stars went out of the continental tourney at group stages after facing a bitter defeat from Senegal three goals to nil in their last game in the group stages.

What part of the AFCON tournament drove you to share your views on social media?

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