Students' Marketing Challenge - The Sauce
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Students’ Marketing Challenge


In line with our vision to grow and nurture the next generation of business leaders as well as expose them to the real world business practices-

Marketing Society of Kenya has partnered with What’s Good Studios and Capital FM to bring you: ‘The Creative Students Marketing Simulation’.

The Competition is a Business Simulation where you will be required to form Virtual Marketing Agencies to solve a REAL LIFE BUSINESS PROBLEM for A REAL LIFE CLIENT.  The focus of the competition is on using DIGITAL MARKETING tactics to launch a breaking Kenyan band called ‘Yellow Light Machine’ in the global music marketplace.  How will you translate this dynamic live band into a marketable international band?  That is your challenge!

The winning team will walk away with a cash prize of Sh100,000 and 3-month internship for team members courtesy of What’s Good Studios.

The Winning Team shall be awarded at the Marketing Society of Kenya Gala on Nov 14th, 2014 at Carnivore Grounds.

Below are the Requirements for Participation:

  • Students MUST have a valid Student ID and be continuing students
  • All participants MUST be in teams of a MAXIMUM of 5 and a MINIMUM of 3 members
  • All group members MUST be drawn from the SAME University

 Download competition brief here

 Deadline for submission has been extended to 31st October 2014

For any queries please contact Ken Kiunga on


Upload your Proposal here (Please ensure that the document is either in MS Word, MS Powerpoint or PDF)


The submission deadline is 31st October