The ASMR videos published on her YouTube channel as a means of a helping those with depression and anxiety.
Sophie Michelle, 21, whispers messages like “Hello sweetheart” while dressed up as a doctor or mermaid. She also makes stroking hand gestures with make-up brushes, stares directly into camera and role play in her broadcasts.
The performing arts student was inspired to start making them after she now recovered brother James, 24, developed a brain tumor in 2015.
According to Mirror UK Sophie said: “In 2015, my 24-year-old brother, James, who has recovered now, developed a brain tumor. The stress and anxiety made me search online for videos that would help me sleep.“I came across the usual rain and ambient sounds on YouTube, but then I found ASMR as a suggested video.”
The ASMR (autonomous sensory meridian response) videos are designed to create a physical response in the viewer, characterized by a static-like or tingling sensation on the skin.
Then, In June 2017, after discussing the idea with her boyfriend, Matthew, 21, a trainee personal trainer who supported her ideas, she launched her own ASMR channel.
Describing the effect of ASMR videos – which celebrities like record-breaking rapper Cardi B are great fans of – she said: “I loved creating my channel because ASMR is something that can really help with anxiety and depression.