Strathmore beats 7 universities to secure 1st position in international hospitality challenge

Strathmore University students won the first position at the EuroChrie University Challenge 2018.

The eight schools competing were The Budapest Business School (Hungary) – 2017 Winner, Stenden University (South Africa), Stenden University (The Netherlands), NHTV Breda University (The Netherlands) – 2016 Winner, The University College of Northern Denmark – 2015 Winner, The Dublin Institute of Technology, Strathmore University (Kenya) and The Emirates Academy of Hospitality Management (United Arab Emirates).

The teams, comprised of the graduating class with guidance from Ms. Joy Goopio. Teams were expected to compete in the “Simulation Challenge” in a competitive set of eight (with one hotel operated by each school). Each week they made strategic decisions to improve the position of their hotels in the competitive set, with a focus on market share, financials, guest satisfaction, and associate engagement. The winning team was the hotel with the best overall balanced scorecard at the end of the four-week competition.

The four students who participated are Brenda Monica Wairimu, Kirsten Erica Dass, Anneirene Kerubo Muma, and Vivian Muthoni Wachira. The winners will be officially announced in November 2018 in Dublin.

While in the competition, the students also completed their Certification in Hotel Business Acumen via online learning modules, supplemented by weekly web conferences. This was a very dynamic competition with teams using different strategies to move their hotel forward in the competitive set.


This article was first published on the Strathmore University website.

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