Soon-to-be lawyer Kim Kardashian West awarded Ksh270M in damages from Missguided USA case - The Sauce
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Soon-to-be lawyer Kim Kardashian West awarded Ksh270M in damages from Missguided USA case

Kim Kardashian West has been awarded $2.7 million in her lawsuit against Missguided USA.

The ‘Keeping Up With the Kardashians’ star sued the fashion brand for damages of at least $10 million, disgorgement – which means giving up something obtained by illegal or unethical acts on demand or by legal compulsion – of the company’s profits and a permanent injunction to stop the online retailer from future infringements in February after accusing them of using her name and image without permission.

And a court has now awarded her $2.7 million in damages and $60,000 in attorneys’ fees in a default judgment as the fast fashion brand never responded to the lawsuit.

Missguided have also been permanently blocked from using photos of Kim again.

The California judge presiding over the case said: “Missguided has repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing.”

When she filed her lawsuit, the 38-year-old beauty shared photos of what she claimed were the company’s “knock-off” versions of her clothes.

She also alleged the firm “in total disregard of Kardashian’s trademark rights and rights of publicity, have repeatedly used [her] name and image without authorization to generate interest in their brand and website and to elicit sales of their products.”

Kim further went on to criticize Missguided for its “fast” designs and claimed they are often “blatant knock-offs”.

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She wrote: “[Missguided] specializes in ‘fast’ and inexpensive clothing designs, which are often derivative of other companies’ designs if not blatant knock-offs.

“Misguided has become particularly well-known for copying designs worn by famous celebrities, which it then offers for sale on its sites within days — sometimes even hours — of the celebrity appearing in the clothing.

“Misguided has not only knocked-off the clothing of other designers, but it has unabashedly misappropriated the rights of celebrities like Kardashian in selling these knock-offs on its websites.”

And seems that her most recent yearning to become a lawyer has begun to pay off. As earlier reported by The Sauce, Reality TV star Kim Kardashian West has revealed she wants to “give up being Kim K” in 10 years and focus on prison reform. The world renown social media queen has revealed her plans to complete a four-year apprenticeship with a San Francisco law firm which she started last year and switch her career to focus on prison reform.

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