Singer Irene Ntale becomes the first Ugandan artist to be signed to Universal Music Group - The Sauce
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Singer Irene Ntale becomes the first Ugandan artist to be signed to Universal Music Group

Ugandan singer-songwriter, Irene Ntalé has just inked a major deal with Universal Music Group Nigeria (UMGNG).

A household name in Uganda and East Africa with over 10 Million streams and downloads, Ntalé is known for her ability to fuse together sounds from the region. She is one of the leading female artists on the continent and the first artist from Uganda to be signed to Universal Music Group.

Ntalé released her first single, ‘Nyamba’ under Universal Music Group Nigeria on Wednesday 21st August 2019. The word, ‘Nyamba’ means ‘Help Me’ in Luganda, Ntalé’s local dialect. ‘Nyamba’ is a romantic ballad inspired by past experiences, the track is very personal to Ntalé as it speaks to the fragility and vulnerability of love.

According to a press release by Anyiko PR, Ntalé said, “I want all my fans to fall in love, dance, and be unafraid to express themselves when they listen to this song”. A hopeless romantic, she wants her fans to love without the limitations of ego.”

Ntalé is a multifaceted artist whose genre-blending mix of RnB, Afropop, reggae, and acoustic soul has formed her unique sound. The ‘Nyamba’ release comes highly anticipated following the release of hit singles such as ‘Kyolowooza’, ‘Stamina Daddy’, and ‘Gukuba’.

General Manager of Universal Music Group Nigeria, Ezegozie Eze commented, “We are excited to have Ntalé join the family. She is an extremely talented artist and her dedication to her craft has paid off in East Africa. This partnership has been 2 years in the making and we are excited to be on this journey with her as she sets her eyes on Africa and then the world”.

“Being signed to Universal Music Group, Nigeria is the beginning of a new journey as we plan to take over the world,” Ntalé commented.

Since their arrival into the market, Universal Music Group Nigeria has been on a mission to push African sound globally. The signing of this East African superstar is yet another opportunity for UMG Nigeria to take Africa to the world and bring the world to Africa. Ntalé’s deal with the entertainment company goes beyond music, she will also be partnering with U-Live Africa (a division of Universal Music Group Nigeria) to produce her annual concert Ntalé Live, which debuted in 2018 with a sold-out show at the Kampala Serena Hotel.

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