The new Serena Williams’ narrated Nike Ad is everything and more!
Tennis Legend Serena Williams calls out gender bias towards female athletes in new Nike ad. The 37-year-old Serena Williams narrated Nike’s female-powered Dream Crazier commercial, which aired on Sunday night during the Oscars.
“If we show emotion, we’re called dramatic,” Williams says in the opening lines of the advert. “If we want to play against men, we’re nuts. And if we dream of equal opportunity: delusional.”
According to Ebony, the ad “shines a spotlight on female athletes who have broken barriers, brought people together through the power of sport, and inspired generations of athletes to chase after their dreams.”
The Dream Crazier series is part of Nike’s iconic marketing campaign, Just Do It. The athletic brand hopes to continue to champion female athletes and change the experience for women in sports. The game hasn’t always been sweet for female athletes. Last September, while competing for her 24th Grand Slam title against Naomi Osaka, Williams was handed three code violations that led to a dispute between the tennis star and umpire Carlos Ramos, culminating with Williams’ shocking Grand Slam defeat and debates about sexism in sports.
A report by Elle said, following her controversial Grand Slam loss, Serena called out double standards in sports. Before that, Serena was criticized for wearing a black catsuit during the French Open, a compression garment worn to help manage her blood clots. The French Tennis Federation ended up banning catsuits as a result.
The commercial features a compilation of some of the other greatest athletes in the world including gymnast Simone Biles, fencer Ibtihaj Muhammad, and snowboarder Chloe Kim.