Rob Kardashian launching new clothing line dubbed 'Halfway Dead' - The Sauce
Connect with us

Hi, what are you looking for?

Da Squeeze

Rob Kardashian launching new clothing line dubbed ‘Halfway Dead’

Rob Kardashian is launching a new clothing line named Halfway Dead.

The 32-year-old reality star – who already has the sock range Arthur George – has collaborated with Diamond Supply Co. founder Nick Tershay to design an exclusive streetwear range that will retail solely online to maintain its exclusivity.

Tershay said: “It’s definitely a skateboard brand but I would say more streetwear than Diamond is because of Diamond’s pretty core skate.

“Halfway Dead is a little more expensive because we’re doing some higher end cut-and-sew pieces and it’s online only. We’re not selling to any retailers.”

The unisex brand – which was modeled by Rob’s half-sister Kylie Jenner on Instagram earlier this week – includes T-shirts ($38), hoodies ($125) and sweatpants ($100) and Nick has stressed that the label’s garments will be “really limited”, with only a few pieces produced of each item.

He added: “Most of the items are really limited so we’re not going to make enough for retail partners to order. It’s really something we wanted to do, limited edition with not very many pieces made. We’re going to be designing and making so much stuff that I feel like we can release it faster this way.”

The ‘Keeping Up With the Kardashians’ star and Nick came up with the name Halfway Dead because it represents the “balance of all things”.

He told WWD: “We actually made a quote for [the brand]. What we wrote down is ‘Halfway Dead is the balance of all things: happy and sad, winning and losing, life and death.’ It’s your middle ground feeling, right? You’re not alive or dead.”

Advertisement. Scroll to continue reading.

But the designer insisted they are not trying to make the brand the “biggest in the world” because of the super-limited-edition pieces that are being sold.

He continued: “Everyone’s excited and it’s fun. It’s really just a fun passion project of us coming together.

“With direct-to-consumer, I feel like even if we’re not selling as much product as, say, Diamond, being direct-to-consumer the profit margin is way higher. But we’re not really trying to make it the biggest brand in the world. Everything’s really limited.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Some More Sauce...

Entertainment

News of the arrest of popular disc jockey Joe Mfalme in connection with the fatal assault of a senior police officer has taken the...

Entertainment

It is the eve of a new tiding for Director Trevor, as he gets hot in the heels spearheading his now rebranded news channel,...

Da Squeeze

Is there possibly one thing that Lisa Christoffersen cannot do? Seems unlikely. Having defied odds and beat stage 4 cancer 18 years ago, her...

Da Squeeze

Kenyan rap bigwig Khaligraph Jones is utterly disappointed after his much-hyped Instagram Live session with American rap star Rick Ross failed to happen. The...

Entertainment

Wizkid has requested people stop referring to him as an Afrobeats artist. The Nigerian singer – whose real name is Ayodeji Ibrahim Balogun –...

Da Squeeze

The devil works hard, but Brian Chira’s friends, acquaintances and fans work harder! Within hours of launching, the departed TikToker’s funeral fundraiser has amassed...

Entertainment

Shakira thinks she “probably” won’t find love like she had with Gerard Piqué again. The 47-year-old singer split from the former soccer star –...

Entertainment

Catherine, Princess of Wales has announced she is undergoing “preventative” chemotherapy for cancer. The 42-year-old royal – who is married to Prince William and...