Rihanna launches her debut Savage X Fenty Pride Collection - The Sauce
Connect with us

Hi, what are you looking for?

Entertainment

Rihanna launches her debut Savage X Fenty Pride Collection

Rihanna’s Savage X Fenty lingerie brand has launched its debut Pride collection.

The ‘We Found Love’ hitmaker is thrilled to show her “love and support” to the LGBTQIA+ community with the colourful pieces.

The striking campaign features the likes of models Ahmad Kanu and Rahquise Bowen, model-and-dancer Dexter Mayfield, Gigi Goode of ‘RuPaul’s Drag Race’ fame, and Rihanna’s hairstylist, Yusef Williams

In a statement, the 33-year-old star said: “Pride is all about appreciating your authentic self.

“I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”

The size-inclusive pieces include jackets, jock straps, hosiery, boxers, and more.

Earlier this year, Savage X Fenty was valued at $1 billion (£719 million).

A second round of funding for the brand secured a whopping $115 million (£82.7 million) for Savage X Fenty, with L Catterton, a private equity firm that fashion house LVMH has a stake in, taking out a stake in the line.

Advertisement. Scroll to continue reading.

In a joint statement, LVMH and Rihanna said at the time: “Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare, and lingerie.”

Last year, Savage X Fenty saw revenue growth of more than 200% and “increased its active VIP member base by more than 150%.”

The line was launched in 2018 and is anticipated to be the market’s leader by 2025.

As well as a successful lingerie business, Rihanna has lucrative Fenty Skin and Fenty Beauty lines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Some More Sauce...

Entertainment

News of the arrest of popular disc jockey Joe Mfalme in connection with the fatal assault of a senior police officer has taken the...

Entertainment

It is the eve of a new tiding for Director Trevor, as he gets hot in the heels spearheading his now rebranded news channel,...

Da Squeeze

Is there possibly one thing that Lisa Christoffersen cannot do? Seems unlikely. Having defied odds and beat stage 4 cancer 18 years ago, her...

Da Squeeze

Kenyan rap bigwig Khaligraph Jones is utterly disappointed after his much-hyped Instagram Live session with American rap star Rick Ross failed to happen. The...

Entertainment

Wizkid has requested people stop referring to him as an Afrobeats artist. The Nigerian singer – whose real name is Ayodeji Ibrahim Balogun –...

Da Squeeze

The devil works hard, but Brian Chira’s friends, acquaintances and fans work harder! Within hours of launching, the departed TikToker’s funeral fundraiser has amassed...

Entertainment

Shakira thinks she “probably” won’t find love like she had with Gerard Piqué again. The 47-year-old singer split from the former soccer star –...

Entertainment

Catherine, Princess of Wales has announced she is undergoing “preventative” chemotherapy for cancer. The 42-year-old royal – who is married to Prince William and...