Rob Kardashian is launching his own soda.
The ‘Keeping Up with the Kardashians’ star has announced plans to drop a vanilla cream flavored soda drink with Exotic Pop, but has not yet revealed when the exclusive drink will be available for fans to buy.
The latest business venture comes after the Arthur George sock founder also launched a brand of hot sauce in October 2020.
Rob, 33, announced the arrival of his Grandeza Hot Sauce via Instagram, after partnering with his mother, Kris Jenner, and fashion designer Nick Tershay on the project.
A description on the company’s website reads: “Created by an award winning chef, Grandeza hot sauce combines light tangy flavors with a touch of spice. Great for balancing rich meals or to simply add another dimension of flavor.”
According to Grandeza Hot Sauce’s website, the product is sold online in a two-pack for $11.99 and is both vegan and gluten-free.
Customers can also shop the brand’s apparel line, which includes T-shirts and hoodies.
Meanwhile, Rob – who has four-year-old daughter Dream with his ex Blac Chyna – is known for being hands-on when it comes to his business ventures, as he previously said he has “full control” of his popular sock brand.
He said in 2012: “I have full control, though. I make sure to go to the factory, meet everybody, and to our warehouses here. I want to know what’s going on. It’s hard, but it’s good because it’s what I want to do and it’s my thing.”