The old adage that “controversy sells” tends to hold as true as ever.
In the case of Lil Nas X who recently delivered his brand new single “MONTERO (Call Me By Your Name)” complete with a sexually charged music video, a bit of hand-wringing has evidently worked in his favor.
Billboard has indicated that Lil Nas X “MONTERO (Call Me By Your Name)” has debuted at the top of the Billboard Hot 100, dethroning reigning champ Justin Beiber and his Daniel Caesar/Giveon-assisted “Peaches.”
While the exact numbers have yet to land, the lofty number-one debut is further testament that Lil Nas X remains a dominant force in the realm of pop music, no longer destined to be defined by the looming shadow of the record-shattering ‘Old Town Road’.
By now the fallout of the infamous video is well documented; in case you missed it, the clip depicted a scantily-clad Lil Nas X giving a lapdance to none other than the Prince Of Darkness himself, Satan.
Between the provocative subject matter and incorporation of religious imagery — not to mention the ensuing “Satan Shoe,” which went to invoke the wrath of Nike’s legal eagles, Lil Nas X has been in the headlines this past week.
Lil Nas X wasted little time in celebrating the accomplishment, sharing an amusing video on his Twitter page. It will be interesting to see whether “MONTERO” can remain a dominant commercial force now that the height of the controversy has faded.
What do you think — will “MONTERO” continue to ride this momentum in the weeks to come?