PRSK names USIU student as Young Communicator of the Year - The Sauce
Connect with us

Hi, what are you looking for?

Kazi ni kazi

PRSK names USIU student as Young Communicator of the Year

Sam Kariuki 1

Samuel Waitathu Kariuki, a senior majoring in Journalism with a concentration in Public Relations at USIU-Africa’s School of Science and Technology, was been recognized as the Young Communicator of the Year by the Public Relations Society of Kenya (PRSK) in a gala event.

This year, the awards received fifty nine entries and following adjudication by a panel of judges, thirteen winners were drawn from academia, private and public organizations.

Samuel’s entry was inspired by a class project that required him to integrate marketing and communications tactics for the success of his campaign whose goal was to encourage the youth to apply for loans from the Uwezo Fund.

His campaign dubbed YOLO (You Only Live One) encouraged the youth to follow their dreams and in so doing, view entrepreneurship as a viable option. This in turn would create the need for funding for their enterprises, encouraging the youth to approach the Uwezo fund for loans.

The approach of the campaign was to use print, electronic and digital platforms to promote the key messages. With the increased popularity of digital platforms amongst the youth, Sam integrated the use of a hashtag in his campaign #iStarted for easier adoption of his message.

Sam is excited at the possibilities that lie ahead of him. One of his career goals is to help the region understand the key role Public Relations plays in the economy as he believes that the profession is often misunderstood.

“Countries and Organizations at large must understand that the right messages communicated at the right time through the right channels can spur an economy in the right direction,” explains Samuel.

The faculty at the School of Science and Technology were given special recognition by Sam for their special support in preparing him for his submission to the 2014 PRSK Awards and for their efforts in helping bridge the gap between the Journalism program course work and the real work environment.

Advertisement. Scroll to continue reading.

This is the second time a USIU-Africa student has scooped the award with Wanjiku Wainaina having been recognized in 2009.

The Digital Media Boot Camp that USIU-Africa partnered with Globetrack International in July 2014 was also awarded the New Media PR Campaign of the Year.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Some More Sauce...

Lifestyle

Kenyans on Twitter woke up to an explicit video that has since gone viral. In the video, a woman who is known on social...

Da Squeeze

Kenyan beauty Tanasha Donna Oketch recently opened up about her life. The 24 year old former radio presenter, musician and mother of one is...

Featured

Ugandan TV journalist Simon Kaggwa Njala’s face has got to be one of the memed faces of 2019.   But how did this Ugandan...

Da Squeeze

Kenya has a robust matatu culture and some people around the world love it. Award winning American singer and dancer Chris Brown yesterday (23.03.20)...

Da Squeeze

Kenyans on Twitter are not to be messed with, they bring guns to a knife fight. The hard-hitting K.O.T recently got into a Twitter...

Featured

The Free Mason society is known to be secretive and very private, but not anymore it may seem. The Freemason society based in Nairobi...

Da Squeeze

Bongo star Harmonize launched his latest album over the weekend and his former boss Diamond Platnumz is on the frontline cheering him on. Wasafi...

Da Squeeze

Famed comedian and radio host Jalang’o hosted John Otieno “Owago Onyiro” Byron, on YouTube for a candid discussion on his ventures in comedy and...