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Oprah Winfrey partners with Apple to bring content onto the platform

Mogul Oprah Winfrey has partnered with the newly launched Apple TV+.

Apple event on Monday (25.03.19) was a trending topic on social media. Apple revealed its new streaming video service, Apple TV+. The presentation seemingly laid out how Apple (AAPL) was going to take on the streaming world, challenge Netflix (NFLX) and Disney (DIS) and many others in the space.

The biggest highlight of the night was probably Apple bringing Oprah Winfrey to the stage to make three announcements, one that might put the talk show queen back in the interviewer’s chair and those conversations into the pockets of millions of Apple users, CNN reported.

Along with two documentary projects, Winfrey announced the formation of “the most stimulating book club on the planet.” As part of this, the mogul will interview authors in conversations that can be watched on Apple devices. “I want to reach that sweet spot where insight and perspective, truth and tolerance actually intersect,” Winfrey said.

She also announced a documentary called “Toxic Labor,” about the impact of workplace harassment, and a multi-part series on mental health.

Winfrey has continued to host conversations with interesting figures through her “SuperSoul Conversations” series, but the partnership with Apple means access to a much wider audience than those who tune into her OWN show. “I’ve joined in order to serve this moment because the Apple platform allows me to do what I do in a whole new way,” Winfrey said.

Winfrey and Steven Spielberg both received standing ovations at the presentation, during which the tech giant unveiled its new Apple TV+ service and the content it will feature. Absent was price information and a specific debut date, though it is targeted for September 2019.

Winfrey said her partnership “represents a major opportunity to make a genuine impact. I am proud and honored to be a part of this platform where I can connect with people around to the world to show meaningful ways to create positive change,” she said.

This new partnership with Apple is Oprah’s latest success that cements her place as a mogul in the media industry world over. As reported by The Sauce, the 65-year-old who became North America’s first black billionaire in 2003 recently opened up about her shaky start in the industry. Writing in her new book ‘The Path Made Clear’, she said: “They told me I was the wrong color, the wrong size and that I showed too much emotion. I never felt comfortable in my own skin. Even now, when I look back on the tapes, I can still hear the pretend anchor voice I used on air.”

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