Newly signed Boomplay and Universal Music Group deal to boost local music streaming - The Sauce
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Newly signed Boomplay and Universal Music Group deal to boost local music streaming

Universal is the first music company to partner with leading African music streaming and download service, Boomplay.

Africa’s leading music streaming and download service Boomplay and Universal Music Group (UMG), the world leader in music-based entertainment yesterday November 5th  announced the signing of a key licensing agreement covering multiple markets within Africa.

Universal is the first major music company to license its catalog to Boomplay, which has quickly established itself as the most popular streaming service in Africa. Boomplay will now distribute music from UMG’s world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda, and Zambia.

Boomplay Kenya shared the good news with their fans on their Instagram page yesterday.

Boomplay currently provides more than 2 million songs and thousands of music videos to more than 36 million users, with nearly 2 million new users added each month. Users will now have access to Universal’s extensive catalog of both local and global recording artists.

Universal announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with comprehensive opportunities throughout the region and to provide Pan-African talent the best possible launchpad for wider international success.

UMG is accelerating the company’s focus on growing the entire African music ecosystem including recorded music, music publishing, production, live events, brand partnerships, and merchandising efforts.

The Boomplay App, which is currently only available to Android users, is scheduled for release via iOS in the coming weeks. In addition, new Boomplay users will be able to obtain a free one-month subscription when they opt in for a monthly auto-renewable subscription plan.

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