US-based wellness brand Max International is now in Kenya- with the motive of helping the people live a healthy life and strengthen their immunity against diseases.
Among its initiatives in Kenya will be to help people manage their weight, amidst growing cases of obesity in the country, and more so among those living in urban areas.
The company develops and distributes proprietary and patent-protected nutritional supplements, weight loss, and beauty products. They are setting up offices in Nairobi as their main hub for the East African Market.
Max International Chief Executive Officer Joseph F. Voyticky said the company will offer a range of products to fulfill nutritional needs, each promoting cellular health and overall wellness.
Voyticky said cases of obesity and overweight in Kenya were a major health concern, which the company through its products, hopes to complement other efforts by the Ministry of Health in reducing them.
Some of the products include Cellgevity – Advanced Riboceine Technology, Max ATP – RiboCeine Fuel – Peak Performance for Everyone, Max N-Fuze – Nutritional Replenishment, Max ONE – Focused RiboCeine Supplementation, Max GXL – Unique NAC Formula, Max 357 – Arctic Cod Omega Blend and Max Switch – Dietary Supplement Capsules among others.
“We offer the very best technology in promoting the wellbeing of every single person,” he said during the launch of the company in Kenya, in a colorful ceremony held in Westlands over the weekend.
The higher risk of obesity among women in urban areas of Kenya is associated with increased consumption of high-calorie and high-fat diets.
How does Max International help people promote their well-being? Voyticky pointed out, “One of the most effective ways to do so is to ensure that our immune systems are in better shape and one of the proven ways to that is to live well and enhance our level of Glutathione.”
“Antioxidants are substances that mitigate damage to cells caused by free radicals, which are unstable molecules that the body produces as a reaction to environmental toxins, stress, and other pressures. Glutathione is the most important and abundant antioxidant in the human body.”
Glutathione is considered the master antioxidant that exists inside every one of the trillions of cells that make up the human body.
It plays roles as an antioxidant and an anti-toxin, effectively providing a major defense system against illness and aging.
Glutathione production naturally declines as a person ages and bodily stores are depleted when one is stressed, lacks sleep, or has suffered prolonged illnesses.
The CEO said the company will be targeting all Kenyans across all the 47 Counties, despite being based in Nairobi. Thousands of Kenyans are also expected to start earning through the distribution of Max products at a time when unemployment is at an all-time high.
After Kenya, Voyticky said the company will be expanding to the rest of East Africa.
