My Hustle: How to double your income with a smart social media strategy

There are so many legitimate ways to make money online these days so it should come as no surprise that you can use social media to earn extra money as well.

According to social media statistics in Kenya in December 2018 by Statcounter, Kenyans use Facebook 72.61 %, Pinterest 13.42 %, Twitter 7 %, YouTube 3.51%, and  Instagram 2.11 %. Given the fact there are so many people on social media, some people have decided to cash in on the popularity of some of these platforms and use them to make money.

If you spend time on social media regularly anyway, you may want to follow suit. Here are some of the best ways to get started.

1.Promote Products and Services

Word-of-mouth referrals are still very effective ways to get people to buy products and services especially if they know you well and trust you. This is why affiliate marketing has become a great way to earn money online.

When it comes to promoting affiliate products and services on social media, it helps to know who your target audience is and some basic demographics for your audience so you can choose products that align with their interests.

For example, if you post a lot about health and fitness on social media and receive a lot of engagement or positive responses from others, you may want to sign up for the affiliate program for your favorite protein shake and recommend it to others so you can earn a commission if they purchase the product.

2.Sponsored Posts

Sponsored posts are another way to promote a company’s products or services or just create brand awareness. With sponsored posts, you’ll usually receive a flat fee for posting on social media instead of earning commissions from sales like with affiliate marketing.

Many celebrities T.V. personalities do sponsored posts on social media because it helps to give posts more visibility and increases the following.

However, this doesn’t mean that regular people like you can’t earn money on social media with a sponsored post. If you have a blog with social media fan pages or just a larger social media following, you can reach out to brands you like to see if they’ll pay you to post about them on social media.

 Social media sponsored posts are really informal and fun. For example, you can share a picture on Instagram of you wearing a shirt from a specific brand, share your experience about a specific food item you tried, or tweet about an upcoming sale at a shop.

 3.Promote Your Own Product or Service

If you have a product or service of your own that you’d like to promote, you can use social media to generate sales. First, you can share links to your product and a description on your social platforms. You also can schedule out regular updates via free online scheduling tools like Buffer, Hoot suite and Later (for Instagram) or even purchase ads on social media.

I personally know quite a few entrepreneurs who generate a ton of leads and sales for their services through Facebook ads. It’s easy to set up, and you can control how much you spend to keep it within your budget.

4.Do Freelance Social Media Work

 Another way to earn money on social media is to offer a social media management service. There are tons of companies and professionals with social media pages who don’t necessarily want to put in the work required to keep up with them.

You could work as a virtual assistant and schedule posts, engage with followers, measure stats, develop campaigns and promote their page as a way to earn money.

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