Popular music streaming service Boomplay will today (20.03.19) announce a major deal.
Boomplay having signed a direct licensing agreement with Warner Music will bring the record company’s diverse global roster of music to Kenya and Africa as a whole.
The deal is set to enrich music lovers on the App with quality music from a host of global stars. Kenyans can now access all the official music of leading global acts like Wale, Cold Play, Wiz Khalifa, Trey Songz, Sia, Missy Elliot, Kranium, Notorious B.I.G, Janelle Monae, Cardi B, Jason Derulo, Bruno Mars, and Gucci Mane.
The terms of the partnership allow Boomplay to distribute Warner Music’s extensive catalog of more than one million songs to its community of listeners in ten countries; Kenya, Cameroon, Cote d’Ivoire, Ghana, Nigeria, Rwanda, Senegal, Tanzania, Uganda, and Zambia. With this partnership, Kenyans can now discover and enjoy music from their favorite global stars among them.
The deal will provide Warner Music’s artists with direct access and exposure to Boom plays millions of users in the region while bringing Boomplay, the largest music streaming and download service in Africa, one step closer to its goal of bringing all music from around the world to Africa.
Speaking on the deal, Martha Huro, Boom plays General Manager in Kenya says: ‘’We are extremely excited about this new partnership and the possibilities it will inevitably offer. We continue to work towards bringing the most enhanced and extensive music catalog to the Boomplay Users in Kenya and beyond.’’
Alfonso Perez Soto, EVP, Eastern Europe, Middle East, and Africa, Warner Music, adds: “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.” Adding, “I’d like to thank Warner Music’s Charlie White, Marc Latilla and Reni Adadevoh for their unstinting support in helping pull this deal together and get it over the line.”
In the past year, Boomplay, as reported by The Sauce, announced landmark deals with global major labels like with Universal Music Group. The music streaming service has also acquired millions of new users monthly and releasing an iOS version in December 2018.
