Google Africa and emPawa Africa to partner in supporting 10 upcoming Nigerian musicians.
As part of plans to support local music, Google has announced it will offer support to up to 10 emerging Nigerian music artists through Mr. Eazi’s emPawa Africa initiative to build their craft.
emPawa Africa empowers the next generation of African artists, equipping them with the tools, knowledge, network and investment they need to become independent music entrepreneurs.
The tech company announced via its Twitter handle at the third annual Google for Nigeria event YouTube will team up with Nigerian music star Mr. Eazi and his emPawa initiative to facilitate the program.
We will support 10 emerging Nigerian artists to help build their craft, increase their fanbase and connect with the world through @YouTube. This effort will be driven through emPawa Africa, an initiative and incubator launched by @mreazi. #GoogleforNigeria pic.twitter.com/jtG9NAUVDv
— Google in Africa (@googleafrica) July 24, 2019
An elated Mr. Eazi could not keep calm and shared the news too on his various social media pages saying that it was a special day for the future of African music.
The initiative will give the select few artists the chance to increase their fanbase and connect with the world through YouTube.
So far, emPawa has supported 22 Nigerian artists to provide training to build their skills through digital platforms such as YouTube.
As reported by The Sauce the emPawa artist mentorship programme was launched in Kenya in 2019 and several fast-rising Kenyan artists made it to the final 100. Kenyan rapper Bey T and singer Nikita Kering were among the top 10 finalists.