There is an unlikely person promoting African music to the world, his name is Kamau and he is all about making fun content on Tik Tok using music.
Kamau is a 25-year-old whose real name is Javier Aranzales is a man who is not shy about expressing his love for African music and Kenyan music. He is making a name for himself on the internet by making parodies and dance videos using the increasingly popular platform, Tik Tok under the username Afrobeats with Kamau.
He sat down with The Sauce to talk about his career on the internet and love for Kenyan music saying that he would never have anticipated that he would find fame in a foreign country by just having a good time and sharing it on Tik Tok. He added that he wanted to be close to the community he was creating content for online, to the music that he is passionate about. and wanted to immerse himself in Swahili.
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Kamau who hails from Colombia and is fluent in Swahili said that he has been in Kenya for about a year revealed that the name Kamau was given to him by his first group of friends in Kenya. He also said that his current favourite Kenyan food is rice, green grams and sukuma wiki. According to him Tanzanian Vanessa Mdee and Kenyan Nadia Mukami are among his best African singers.
The Tiktok star says content is the most challenging part of creating content online. “How to keep it fresh, entertaining, and relatable. As a content creator, everything is about the content,” he said.
The content creator intimated he is yet to fully make a living off making viral videos online but he is looking forward to doing so and thus he is a ballet/contemporary dancer and teacher, who looks for every opportunity to do what he loves.
The Harvard graduate touched on the coming together of Latino/Reggaeton music with African music, his creative process to making viral videos online and gave advice to upcoming content creators.