Lithuania is holding a ‘Mask Fashion Week’ amid the coronavirus pandemic.
The capital city, Vilnius, has billboards showing men, women and children wearing the protective face coverings as part of the event. All Lithuanians are required to wear masks outside to prevent the spread of the virus.
The designs were selected by members of the local Facebook group ‘Mask Your Fashion’ and was set up by fashion designer Julija Janus.
She said: “A mask is a good way to display your creativity, to express yourself. And it’s a good activity to do when you’re sitting at home with the kids.”
Those featured in the display include local artists, musicians and even the mayor of the city.
Julija revealed that the billboards display both custom-sewn designs and surgical masks with designs painted on them.
As the world grapples with the Coronavirus pandemic, wearing of masks has become a necessity and now, many use masks as fashion statements. Fashion brands have jumped at this new opportunity and are producing luxury and fashion statement masks.
There may be no other piece of clothing that has had a trajectory like face masks something that began as purely protective transforming into a fashion statement in no time at all.