Jay Z, Roc Nation, NFL form an entertainment and social justice partnership - The Sauce
Connect with us

Hi, what are you looking for?

Da Squeeze

Jay Z, Roc Nation, NFL form an entertainment and social justice partnership

The National Football League is forming “an entertainment and social justice partnership” with American rap powerhouse Jay-Z and Roc Nation.


It has been reported that the deal would make the agency a co-producer of the popular Super Bowl halftime show.

Father of three Jay-Z issued a statement on the partnership through Roc Nation’s Twitter account:

According to the Bleacher Report, NFL commissioner Roger Goodell told the New York Times recently that the league is looking to put itself in the best position moving forward.

“We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better,” Goodell said. “I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”

Roc Nation, which represents the likes of New York Giants running back Saquon Barkley and Los Angeles Rams running back Todd Gurley, looks forward to potentially making a difference in the league.

“The NFL has a great big platform, and it has to be all-inclusive,” Jay-Z said, per Belson and Sisario. “They were willing to do some things, to make some changes, that we can do some good.”

Advertisement. Scroll to continue reading.

Interestingly, Jay-Z turned down the opportunity to perform at the Super Bowl LII halftime show. The Carters’ 2018 song “Apes–t” featured a strong message to the NFL regarding his decision: “I said no to the Super Bowl: You need me, I don’t need you. Every night we in the end zone, tell the NFL we in stadiums too.”

Jay-Z also reportedly attempted to talk Travis Scott out of doing the Super Bowl LIII halftime show in Atlanta this past February.

In January 2018, Jay-Z called former San Francisco 49ers quarterback Colin Kaepernick “an iconic figure.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Some More Sauce...

Entertainment

Aoki Lee Simmons is feeling “depresso espresso”. The 21-year-old model – who is the youngest daughter of model and mogul Kimora Lee Simmons and...

News

OJ Simpson’s infamous memoir title was changed by Ron Goldman’s family to make it look as if he was admitting to his murder. The...

Entertainment

Rihanna would love to have a baby girl. The chart-topping star already has two boys – RZA and Riot – with A$AP Rocky, and...

News

Google searches about “sore eyes” spiked during the solar eclipse that transfixed North America. Millions of people in the US, Canada and Mexico looked...

Da Squeeze

Kenyan rap stalwart King Kerby will release the fifth music video off his third studio album dubbed ‘Saba’ with the visual for “Summertime” set...

Entertainment

Vick Hope gets her “fix” of Taylor Swift when husband Calvin Harris goes away. The 34-year-old presenter is a fan of the ‘Karma’ singer...

Entertainment

Taylor Swift’s music has returned to TikTok. The ‘Shake it Off’ singer’s tracks had been pulled from the social media platform by her label...

Entertainment

O.J. Simpson has died at the age of 76. The disgraced former footballer – who famously stood trial for the murder of his ex-wife...