Jay-Z champagne Partners Up with Moët Hennessy - The Sauce
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Jay-Z champagne Partners Up with Moët Hennessy

Though Jay-Z’s “business…man” lyric has become quoted to the point of parody, the sentiment holds true. Few rappers hold such a keen mind for his entrepreneurial endeavors as the jigga man.

Case in point, the legendary rapper has officially signed a new deal with Moët Hennessy, which would grant the wine and spirit company a fifty-percent ownership stake in Jay’s champagne Armand de Brignac, also known as “Ace Of Spades.”

The link provided sheds further light on the partnership, detailing Jay’s intention to immortalize Armand De Brignac as an iconic staple in the world of luxury spirits.

In a statement revealed via press release, Jay-Z opened up about his decision to strike a fifty-fifty deal, citing Moët’s existing credibility and enduring brand power. “We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further,” he explains.

Philippe Schaus, President & CEO of Moët Hennessy, also shared a few words on the partnership. “We are going into this partnership on equal terms together with JAY-Z and his family and with the same conviction that we are only at the beginning of a wonderful story,” he states. “Together, we will lay a strong path forward to firmly cement Armand de Brignac as a luxury icon for current and future generations of customers.”

READ: Jay Z, Roc Nation, NFL form an entertainment and social justice partnership

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