An ice cream vendor charges influencers double.
Joe Nicchi – who has run CVT Soft Serve in Los Angeles for three years – is tired of social media users trying to use their follower count to nab a freebie, and he decided to take action.
He announced on Instagram: “We’ve decided to make this thing official with signage. We truly don’t care if you’re an Influencer, or how many followers you have. We will never give you free ice cream in exchange for a post on your social media page. It’s literally a $4 item…well now it’s $8 for you. #InfluencersAreGross.”
He added to the Metro: “There’s no reason they can’t support us. I don’t know what they actually do. I’m honestly embarrassed for them when they say they’re an influencer or tell me how many followers they have.”
Nicchi started CVT Soft Serve in 2014 to supplement his income as an actor, The Guardian reports. He sells his ice cream from a vintage 1960s Mister Softee truck, and his flavor options are simple ― chocolate, vanilla or a twist (hence the name CVT).
Speaking to Huffington Post, he said he gets requests from people at least once a week for free ice cream in exchange for a social media post with his products, which led him to make public his new rule.