'Chukua Selfie' campaign kicks off to provocative start in a bid to create a HIV-free society - The Sauce
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‘Chukua Selfie’ campaign kicks off to provocative start in a bid to create a HIV-free society

Hit song ‘Chukua Selfie is more than just a song, it is an HIV/AIDS campaign.

When the song ‘Chukua Selfie’ was released it was a trending topic in Kenya, the song was a massive collabo consisting of Kenya’s biggest artists. The collab featured ‘Free’ hitmaker Nyashinski, award-winning rapper Khaligraph Jones, the legendary Juacali, ‘2 in 1’ hitmaker Naiboi and phenomenal woman Fena Gitu. The song’s colorful visuals and the video vixen’s gyrating did not fail to catch the eye of the fans.

Many however questioned why none of the artists were taking selfies in the video which had many questioning what the song was really about. Well, at face value the track seems like just another mega-collaboration, however, it has now been revealed that the song is part of a campaign that is advocating for an HIV/AIDS-free society.

This was revealed at an event on Tuesday (26.03.19) that was hosted by radio personality Shaffie at the Kiza ballroom, Galana Plaza. The event was attended by members of the press, influencers, and celebrities who are part of the campaign including Juacali, Nyashinski, Fena, top female disc jockey Dj Redbone, renowned reggae mixmaster Zj Heno, as well as the popular Dj Kalonje just to mention a few. The night not only highlighted the need to practice safe sex, but also gave the audience present quite a show with sex and music topping off the night.

Mr. Eric Achola, the man behind the ‘Chukua Selfie campaign spoke to The Sauce, explaining the fundamentals of the year-long campaign. ‘Chukua Selfie’ Brand Representative Achola pointed out that the campaign was targetting young men between the ages of 18 and 24 and urged them to know their HIV status using the self-test kits. The responsible, safe sex campaign also advocates for the use of condoms and being faithful to one partner.

He added that the mission of the campaign that was launched last year with the help of the Elton John Foundation was to achieve an AIDS-free society.  According to a press release, the campaign is set to have a large impact receiving huge backing from the Menstar Coalition. Founded by the Elton John AIDS Foundation, the U.S. President’s Emergency Plan for AIDS Relief, UNITAID, the Global Fund to Fight AIDS, Tuberculosis and Malaria, the Children’s Investment Fund Foundation, Johnson& Johnson and Gilead Sciences, it seeks to engage men particularly in sub-Saharan Africa in new and innovative ways to break the cycle of HIV transmission and ultimately end the AIDS epidemic by 2030.

As the first phase of the campaign, Mr. Achola noted that they chose to use music in order to speak to the thousands of young men in Kenya. He also mentioned that they will soon roll out the sports edition of the campaign so as to reach more youths.

According to an article by Pulse Live Kenya last year, the National Aids Control Council had raised concerns over the increasing number of young people and children in Kenya who are HIV positive. Reports indicate that there are about 300,000 young people aged below 24 years are living with HIV/Aids in Kenya and about 184, 000 are those aged between 10-24 years and another 100,000 are children below 14 years.

British singer Ed Sheeran in December 2018, announced his support for fellow British singer Elton John’s AIDS-free appeal as a limited edition T-shirt he designed went on sale to raise funds. All proceeds will go towards the appeal and help the Chukua Selfie programme, a project in Nairobi, Kenya, that encourages young men to test themselves for HIV, reported the Evening Standard.

The star-studded Chukua Selfie jam that was released on the 8th of March 2019,  has garnered over 2 million views on YouTube.


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