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Cadbury UK initiate innovative cOVID-19 campaign for the elderly

Cadbury and Age UK have teamed up to celebrate older people by sharing their stories on chocolate bars.

The chocolate maker is removing the branding on 10 million of its iconic Cadbury Dairy Milk bars and replacing them with unexpected stories from elderly people about the lives they have led for the Donate Your Words campaign.

The initiative is encouraging people to donate their words by chatting to older people who may be isolated and lonely during the coronavirus pandemic.

Laurie Boult, Fundraising Director at Age UK, says: “We’re delighted to be working with Cadbury once again to try and help tackle loneliness amongst older people and to continue highlighting how huge this issue is for so many. The latest edition of the Donate your words bars will remind us all of the interesting and insightful stories many older people have to share, and that we could all benefit from taking the time to ignite these meaningful conversations – who knows what we’ll hear in return.

“We’re encouraging everyone to get behind the campaign by buying a unique bar and by reaching out to talk and listen to the older people around them. It can really make the world of difference.”

For more information about the Cadbury Dairy Milk Donate Your Words campaign, and to share the story of an older person you know, visit www.ageuk.org.uk/donateyourwords.

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