British clothing brand uses Kenyan tribe names for their collections - The Sauce
Connect with us

Hi, what are you looking for?


British clothing brand uses Kenyan tribe names for their collections

UK clothing brand names their collections using Kenyan tribe names.

A British clothing brand by the name Koy clothing that was founded in 2016, is taking things to the next level by making Kenyan inspired clothing items and naming their pieces such as coats and shirts after Kenyan tribe names.

The Fashion brand has items such as Nusu Luo jacket, Nusu Kamba jacket, Luo and Mara jackets as well as Oxford white Luo shirt are on sale on their website. They combine authentic African fabric kikoy and other elements such as the popular hand made Maasai beads, with a touch of British style.

According to information from the brand’s website, the Koy clothing is run by two brothers, Alastair & Jimmy Scott. The two were raised in Africa and now have the ambition to help support the indigenous cultures of Kenya through luxury fashion. Growing up in East Africa and going to school in the UK put them in a unique position to incorporate both worlds, and help support the country they grew up in.

An excerpt from the website reads, “We have learned so much, and with greater knowledge, comes greater responsibility. The more we learned about cultural influences in fashion, we realized that many brands around the world use cultural inspirations within their designs. Sadly, not all of those brands give recognition to the cultures which inspired them. This was a chance for us to try and change this mindset and demonstrate to others the value of cultural inspiration. We do this by giving 5% of every purchase to projects within the communities of Kenya that our products are inspired by.”

According to a report by Down to Earth,  more than 1,000 companies,  including fashion brands Louis Vuitton, Calvin Klein, Victoria Secrets, and Ralph Lauren, have all used Maasai iconography to sell their products, and many fashion companies have allegedly even used their name (with minor modifications) as a trademark. However, in 2018, the Maasai struck their first deal with Koy Clothing, which agreed to pay a license to use Maasai-based designs for their clothing line.

There are 43 tribes in Kenya and what these brothers aim to do with the Koy Clothing brand is helping in supporting and promoting as many Kenyan brands as possible through fashion thus putting all Kenya’s tribes ‘on the map’.

Advertisement. Scroll to continue reading.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Some More Sauce...


Kenyan female music collaborations seldom happen, but when they do, more often than not are pure works of art. Such is the case with...

Da Squeeze

Beauty cosmetic procedures are exponentially taking over the Kenyan showbiz landscape, if the latest cases in point are anything to go by. What was...

Da Squeeze

Beyonce’s daughter Blue Ivy “trained even harder” for her role on tour after being trolled over her “lacklustre” dance moves. The 11 year old...


Acclaimed musician and songwriter Femi One is set to enchant audiences worldwide with her latest musical masterpiece, Mtungi.  Renowned for her distinctive sound and evocative lyrics, Femi...


Babies begin to learn language before they are born. Scientists have discovered that expectant mothers who chat to their unborn babies boost their children’s...


Kim Kardashian’s comedy has reportedly been sold to Netflix. The 43-year-old reality superstar is normally seen on Hulu as part of her family’s megahit...


SZA was the big winner at the Soul Train Awards 2023. The 34-year-old star’s haul included Best R’n’B/Soul Female Artist, Album of the Year...


Whoopi Goldberg has defended Dolly Parton from trolls urging her to dress her age. The 68-year-old star has responded after people criticised the cheerleader...