Ballantine’s and Boiler Room’s True Music show, last Thursday night, treated gengetone fans to their second edition in Kenya.
Boiler Room show is known for showcasing, pioneering artists changing their local music scenes.
In its 2018 debut in Kenya, Ballantine’s True Music event, featured artists with a variety of sounds ranging from afro-house, electro dance, and hip-hop. The 2020 edition opted to focus on the currently trending gengetone genre.
This year’s event saw a line-up of artists Ochungulo Family, DJ Lyta, Boondocks Gang, DJ Kalonje, Rico Gang, DJ Tryce and Femi One entertaining their audiences to their latest music and mixes from the deejays.
“The gengetone genre is pushing boundaries, challenging the norm and their audiences are positively responding. We are glad that through the Ballantine’s X Boiler Room True Music partnership, we are able to spotlight such talents and help showcase them on a global platform” noted Tom Elton, Global Head of Music, Ballantine’s.
“Their use of the Swahili slang “sheng” in their lyrics, adds to the artists’ authenticity in staying true to their roots which appeals to their audiences and is part of what our project advocates for” added Tom.
The event whose location is usually undisclosed and only revealed closer to the event day was held at the International Casino Complex. It attracted a wide range of audiences seeking to experience the gengetone vibes and the hype that goes with it. The next True Music event will be in Bogota, Colombia in February 2020.
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide.