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Amazon change app logo due to Hitler resemblance

Amazon has hastily changed the logo of its shopping-app after a redesign made it resemble Adolf Hitler.

The design was launched in January and depicts a strip of blue tape over the web giant’s smile’ logo, but observers pointed out that it resembled a toothbrush moustache associated with the Nazi dictator.

Amazon have now reverted the design back to a folded blue tape following feedback from customers.

Vicky Bullen, chief executive of the branding agency Coley Porter Bell, told BBC News: “Unfortunately for Amazon, the visualization of their parcel tape on the original logo will immediately be associated as a Hitler-esque moustache, as that shape is forever embedded in our (subconscious) brains as such – not the best association for a brand that wants to create delight on the doorstep.”

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