Connect with us

Hi, what are you looking for?


How the Odimtaani kitting initiative has transformed Kenya’s grassroots football

NAIROBI, Kenya, Jan 19 – Early last year, one of Kenya’s leading betting firms Odibets launched a kitting programme dubbed “Odimtaani” that saw over 10,000 teams in the County Leagues get kitted with football jerseys.

Odibets, who in 2020 came in as Harambee Star’s motivational partner signed a multi-million sponsorship deal back in 2019 with Football Kenya Federation (FKF) to help develop grassroots football.

According to Odibet’s Country Marketing Manager Aggrey Sayi, the plan was to kit all teams participating in the various County leagues and so far, the programme has been a success as its impact has been felt all over the country.

“Teams at the grassroots level had been struggling to get proper equipment and kits. With the launch of the Odimtaani initiative we were able to kit several teams and this has gone a long way into boosting and actualizing the dreams of young talented players in the country,” said Sayi.

Teams from Central, Eastern, Western, Nyanza, and coast regions benefited as they received their jerseys and balls.

“We are in talks with FKF so that we can have a programme whereby teams and players participating in the County league may get to be awarded and feted at the end of every season thus motivating them and helping the county soccer leagues grow even bigger,” added Sayi.

This is one of the many partnerships that Odibets has continued to foster with the Federation to help improve football in Kenya. Late last year, the firm offered a substantial financial boost to national football team Harambee Stars ahead of their crucial 2021 Africa Cup of Nations qualifier against Comoros.

Click to comment

Leave a Reply

Your email address will not be published.


More on Capital Sports


NAIROBI, Kenya, May 25 – There is light at the end of the tunnel. After failed promises over the last three years since its...


NAIROBI, Kenya, June 8 – Olympic Champion Caster Semenya and wife Violet Raseboya have hinted that they might be expecting a baby in a...


NAIROBI, Kenya, Aug 13 – Kenya’s history making Daniel Adongo, the first Kenyan to play in America’s National Football League (NFL), is now living...


NAIROBI, Kenya, Oct 15 – Daniel Wanjiru, the 2017 London Marathon champion has been slapped with a four-year ban by the World Athletics Disciplinary...

© 2022 Capital Digital Media. Capital Group Limited. All Rights Reserved