Connect with us

Hi, what are you looking for?

PSG's Chinese supporters will be out in numbers for the final against Bayern, that will be broadcast on state television and streamed online


PSG versus Bayern Munich — in the lucrative China market

SHANGHAI, China, Aug 21Bayern Munich and Paris Saint-Germain clash in the Champions League final on Sunday in Lisbon but on the other side of the globe they are also engaged in another high-stakes competition.

China, the world’s most populous country and second-biggest economy, is a battleground for major European football clubs as they chase the disposable incomes of its growing middle class.

The final kicks off at an unsociable 3:00 am Monday in China but Bayern say there will be viewing parties for their fans in over 30 Chinese cities.

PSG’s Chinese supporters — many wearing the name of Brazilian star Neymar on their backs and hoping to see the club win the Champions League for the first time — will also be out in numbers for a match that will be broadcast on state television and streamed online.

Bayern believe they have over 110 million Chinese “followers”.

Such figures are hard to nail down and followers is a loose term, but on the Twitter-like Weibo they have 4.2 million. PSG have 1.9 million, although that is only one measure to go by.

Bayern have been champions of Europe five times, most recently in 2013, but say that reaching the final once more has had a tangible impact on their profile in China.

“We can already feel and see it,” said Rouven Kasper, head of Bayern’s office in Shanghai since it opened in 2016.

Advertisement. Scroll to continue reading.

More than that, Kasper said the stylish way they surged into the final — demolishing Lionel Messi’s Barcelona 8-2 on the way — generated extra buzz.

“They’re playing incredibly attractive football,” he said of the German champions.

“They’re very sharp, very pressing, also very, very aggressive, but attractive, shooting, many goals.”

Kasper said that “we also have the players which for the Chinese market are very attractive”.

Bayern believe they have over 110 million Chinese ‘followers’ © AFP/File / Johannes EISELE

Bayern’s German international forward Thomas Mueller is especially popular in China, said Kasper, and with 6.1 million on Weibo has more followers than the club.

Mueller’s winning mentality but with a humble nature is “also the DNA of Bayern Munich”, said Kasper.

Kasper believes that German football’s early return during the coronavirus pandemic — it was the first major European league to restart, in May — put Bundesliga clubs in the shop window.

“For sure it was an advantage that we had the whole stage just for us,” he said.

– ‘PSG the club of new generation’ –

PSG’s Qatari owners made China a priority “from day one” when they took over the French club nearly a decade ago, said Sebastien Wasels, Asia-Pacific managing director.

Advertisement. Scroll to continue reading.

They launched their Weibo account in 2013 and have a presence across five social media channels in China.

PSG is a relatively young club, having been founded in 1970 © AFP / FRANCK FIFE

“China has always been extremely important to us and that’s one of the reasons why we toured with the first team in China for the past two years. Last year all of our Asia tour was in China,” said Wasels.

“I don’t recall any club that spent that much time in China for their summer tour.”

PSG, a relatively young club having been founded in 1970 — Bayern go back to 1900 — are trying “to go in a different direction to try to target a different audience than the traditional football audience”, said Wasels.

They have teamed up with a well-known Chinese eSports team, LGD Gaming, in the hope of turning gamers into PSG fans.

“We are really trying to be the club of the new generation… it is in our interest to make sure that those young fans who do not have a club yet become PSG fans,” said Wasels.

Bayern say there will be viewing parties for their fans in over 30 Chinese cities © POOL/AFP / FRANCK FIFE

The signings of Neymar and French prodigy Kylian Mbappe in 2017 had helped double the club’s fanbase in the country, he said.

He declined to give numbers of fans or followers — citing their inaccuracy — but believes that PSG are “probably the fastest-growing football club in China”.

Champions League glory, at last, would give PSG another rocket-boost.

“We doubled it (fan numbers) in three years by the acquisition of two top, top players and tours in China, so maybe we can expect something similar,” he said.

Advertisement. Scroll to continue reading.


  1. Pingback: PSG versus Bayern Munich - in the lucrative China market - Kizatrends

  2. Pingback: PSG versus Bayern Munich – in the lucrative China market – 411nba

  3. Pingback: buy levitra using paypal

  4. Pingback: cheap cialis online pharmacy

  5. Pingback: pharmacy prices cialis

  6. Pingback: viagra gel tabs

  7. Pingback: does cialis help prostatitis

  8. Pingback: order generic cialis

  9. Pingback: order original cialis

  10. Pingback: cialis online without prescription

  11. Pingback: buy cialis shipping canada

  12. Pingback: can i buy cialis online

  13. Pingback: mffiihnr

  14. Pingback: buy cheap cialis overnight

  15. Pingback: how to spike a drink with viagra

  16. Pingback: wat is de beste viagra

  17. Pingback: how long does azithromycin work

  18. Pingback: cialis online usa

  19. Pingback: how to buy viagra in usa

  20. Pingback: cialis 20mg for sale

  21. Pingback: precio viagra generico

  22. Pingback: buy cialis without perscription

  23. Pingback: law school essay writing service

  24. Pingback: how to write a research paper apa

  25. Pingback: help me write a essay

  26. Pingback: argumentative essay on business ethics

  27. Pingback: where can u buy cialis

  28. Pingback: amoxicillin 500mg pill

  29. Pingback: furosemide 40 mg diuretic

  30. Pingback: purchase zithromax online

  31. Pingback: ivermectin online

  32. Pingback: combivent drug

  33. Pingback: drinking on doxycycline

  34. Pingback: prednisolone cat dosage

  35. Pingback: clomid femara

  36. Pingback: super viagra dapoxetine

  37. Pingback: diflucan breastfeeding safety

  38. Pingback: l thyroxine synthroid

  39. Pingback: propecia efficacy

  40. Pingback: neurontin coupons

  41. Pingback: wiki metformin

  42. Pingback: paxil medicine

  43. Pingback: methotrexate and plaquenil

  44. Pingback: advance america cash advance cincinnati

  45. Pingback: cheap retin a

  46. Pingback: payday advance loans gilbert

  47. Pingback:

  48. Pingback: teva viagra

  49. Pingback: 5mg tablet

  50. Pingback: 5mg tablet

  51. Pingback: buy brand ativan online

  52. Pingback: online dating sites free for women

  53. Pingback: generic cialis express delivery

  54. Pingback: cialis 5 milligrams

  55. Pingback: buy cialis in canada

  56. Pingback: best online pharmacy that does not require a prescription

  57. Pingback: pharmacy online uk

  58. Pingback: how long before cialis kicks in

  59. Pingback: online pharmacy checker

  60. Pingback: cialis manufactured in canada

Leave a Reply

Your email address will not be published. Required fields are marked *


More on Capital Sports


NAIROBI, Kenya, May 25 – There is light at the end of the tunnel. After failed promises over the last three years since its...


NAIROBI, Kenya, June 8 – Olympic Champion Caster Semenya and wife Violet Raseboya have hinted that they might be expecting a baby in a...


NAIROBI, Kenya, Aug 13 – Kenya’s history making Daniel Adongo, the first Kenyan to play in America’s National Football League (NFL), is now living...


NAIROBI, Kenya, May 17 – The Kakamega High School ‘Green Commandos’ have produced a plethora of talent over the past decades in Kenyan football...

© 2020 Capital Digital Media. Capital Group Limited. All Rights Reserved