Bundesliga TV rights value drops for first time since 2002 - Capital Sports
Connect with us

Hi, what are you looking for?

Robert Lewandowski's Bayern Munich won an eighth straight Bundesliga title last week


Bundesliga TV rights value drops for first time since 2002

BERLIN, Germany, Jun 22The value of TV rights for the Bundesliga will drop slightly over the 2021-2025 period from 1.16 billion euros (Sh138.3bn) to 1.1 billion euros (Sh131.8bn) per season, German football league CEO Christian Seifert said on Monday.

With a total figure of 4.4 billion euros (Sh527.3bn), it is the first decrease in the value of a newly negotiated Bundesliga rights package since 2002, and none of the expected new players such as Amazon figure in the new deal, with current broadcasters Sky and DAZN sharing the matches.

Seifert hinted the contract could set a new trend in the value of sports broadcasting contracts following the COVID-19 pandemic.

“Who knows what would have happened without the coronavirus,” Seifert said.

He defended the deal as comparable to those offered to Europe’s other major football leagues.

“It’s a totally acceptable deal when you compare it to that of the other big leagues.

“It offers stability to the clubs in our top two leagues in a time of uncertainty,” he said.

“Not just to the clubs, but to the players, the agents and for the whole system.

Advertisement. Scroll to continue reading.

“But there will be a slight correction to the whole market that will come down slightly.”

In the deal Sky has lost its Sunday matches which will now be shown by streaming service DAZN.

The German top-flight was the first major European league to return to action in May after the coronavirus shutdown, with the DFL justifying the move by the necessity for clubs to receive payments from broadcasters that they might have lost if the season had been declared over.


More on Capital Sports


NAIROBI, Kenya, Oct 27 – DStv and GOtv subscribers are in for a treat of the world’s best football this week as the 2020-21...


NAIROBI, Kenya, May 25 – There is light at the end of the tunnel. After failed promises over the last three years since its...


NAIROBI, Kenya, Sep 6 – Gentrix Shikangwa scored with two minutes left as Vihiga Queens sailed to the final of the CECAFA regional qualifiers...


NAIROBI, Kenya, Aug 13 – Kenya’s history making Daniel Adongo, the first Kenyan to play in America’s National Football League (NFL), is now living...

© 2024 Capital Digital Media. Capital Group Limited. All Rights Reserved