NAIROBI, Kenya, Oct 22 – English Premier League media broadcast sponsor Guinness has unveiled a five-aside football tournament to run for 12 weeks in Kenya where the winner will earn a ticket to represent the country in Lagos, Nigeria at the pan-African tourney.
The campaign dubbed ‘Guinness Night Football’ with the slogan Come play, Come watch, encourages football fans to either participate for a chance to win or watch for their love of football.
The winning team from Kenya will represent the country alongside a team from Uganda and host Nigeria with the ultimate winner facing off with Rio Ferdinand’s celebrity team. The games will be aired live on Africa’s top pay-tv channel, DSTV.
Speaking at the launch, Kenya Breweries Limited Marketing Manager – Guinness, Nduku Wamakau said, “The Guinness brand is all about sharing with friends. The campaign aims to offer extra-ordinary experience not only in Kenya but also in Lagos-Nigeria for an experience of a lifetime. These are among the many ways the brand has over time, been at the forefront of expanding our football horizons and experiences.”
The five-aside tournament will see teams from Lake Region covering Western and Nyanza, Mountain Region that will converge teams from Central, Rift Valley and Nairobi Region battle for the sole prize with the grand finale slatted for December 7 in Nairobi.
Each regional winner team will pocket Sh50,000 and a chance to travel to Nairobi to battle it out in the finals to determine the winning 5-aside team to the pan-African tournament while the 1st runners up in the regionals will get Sh20,000.
The first regional event will take place on the weekend of October 25 at the Simba Union Club in Kisumu.
With the overall winner winning the ultimate prize of fully paid trip to Lagos, the first runners up will walk away with Sh150,000 while the second runners up will go home with Sh100,000.
The 5-member team will register via the appointed ‘captain’ who will share team member details. This is by filling registration forms in the outlets or through the Guinness microsite on the brand’s social media pages.