Connect with us

Hi, what are you looking for?


Four Kenyans to win trip to watch live GP thanks to Johnnie Walker

Ndegwa Kibuthu, a racer poses with KBL’s Head of Premium Spirit, Grace Nshemeire-Gwaku during the official launch of 20 racing teams for theJohnnie Walker “Formula” 1 VR & GP Karting Championship.

NAIROBI, Kenya, Sep 21 – Kenya Breweries Limited (KBL) through its iconic whisky brand, Johnnie Walker has unveiled 20 teams that will compete to win an all-expenses paid Formula 1 Championship trip.

The 20 teams will be subjected to a month-long competition dubbed Kenya Racing Festival.

TheKenya Racing Festivalis competition that combines both Go-Kart racing and F1 Virtual Reality Simulation – an F1 simulator takes you through a virtual journey of full F1 experience.

The winning team will get to travel to Abu Dhabi for Formula 1 Championship later in the year.

Speaking at the unveil ceremony in Nairobi, KBL Head of Premium Spirits, Grace Nshemeire-Gwaku said that KBL was excited to host the inaugural Kenya Racing Festival competition under its Johnnie Walker Brand.

“The final 20 teams were selected from over 80 hopeful teams across the country in a grueling qualifier held at Whistling Moran.

Tonight, we present to you these 20 teams that will compete amongst each other to beat the fastest time. We believe this is an exciting chapter for Kenya to show the world that there are Go Kart champions in this part of the world and Johnnie Walker is proud to sponsor them,” said Mrs Nshemeire-Gwaku.

She added, “This competition affirms KBL’s position as the leading alcoholic beverage company in East Africa, while at the same time strengthening the historical connections that the Walker family has with the world of motorsport and Grand Prix racing which go back to the 1950s.”

The decision to leverage Formula 1 sport is to tap to it growing popularity in Kenya and marrying it with Diageo premiumization trends. “This is the coming together of two globally acclaimed brands.

Advertisement. Scroll to continue reading.

Formula 1 is the perfect fit for Johnnie Walker, which inspires and is giving consumers the opportunity to explore the rich possibilities of their world. This association will enable Johnnie Walker to greatly extend its reach to F1 fans,” added Nshemeire-Gwaku.

The competition feeds into the larger Johnnie Walker serve campaign that is ongoing across the country whose aim is to energizing consumers to push their boundaries and taste more out of life by exploring the unfamiliar.

The aim of the serve campaign is to recruit non-scotch drinkers into the category with “surprising and accessible flavours”, while offering an inspirational menu for bartenders to build upon.

According to Diageo National Advocacy Brand Ambassador, Douglas Duncanson, “The popularity of the whisky highball is soaring right now – and it’s easy to see why. It’s where the ease and refreshing taste of a cool beer meets the colourful, visceral world of cocktails. And for those who think they ‘won’t like whisky’ it’s a real game-changer.”

“We’ve celebrated the Highball at Johnnie Walker for the last few years, but with the trend for longer drinks on the rise, it feels like now is the right time to really explode the amazing possibilities which this category can offer,” he added.

Click to comment

More on Capital Sports


NAIROBI, Kenya, May 25 – There is light at the end of the tunnel. After failed promises over the last three years since its...


NAIROBI, Kenya, June 8 – Olympic Champion Caster Semenya and wife Violet Raseboya have hinted that they might be expecting a baby in a...


NAIROBI, Kenya, May 17 – The Kakamega High School ‘Green Commandos’ have produced a plethora of talent over the past decades in Kenyan football...


NAIROBI, Kenya, Aug 13 – Kenya’s history making Daniel Adongo, the first Kenyan to play in America’s National Football League (NFL), is now living...

© 2020 Capital Digital Media. Capital Group Limited. All Rights Reserved