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Insurer shows Fidelity to coaches in Awards

Fidelity InsuranceMarketing & Business Development Manager Nicholas Malesi with SJAK president during the contract renewal for Coach of the Month Award on August 14,2019 at Fidelity Insurance headquaters. Photo/SJAK

NAIROBI, Kenya, Aug 14 – Sports Journalists Association of Kenya (SJAK) and Fidelity Insurance have renewed contract for the 2019/20 Kenyan Premier League season that guarantees the continuation of awarding the best coach every month in the top-flight league that is scheduled to kick-off August 30.

The reward programme will run from September 2019 to May to 2020, capping six years of partnership between the two entities that have seen myriads of coaches recognised and duly rewarded for excellent performances.

Under the signed contract, Fidelity Insurance will pay deserving coaches Sh75,000 monthly while giving SJAK Sh65,000 for administration.

Fidelity Insurance Marketing & Business Development Manager Nicholas Malesi during the contract renewal for Coach of the Month Award on August 14,2019 at Fidelity Insurance headquaters. Photo/SJAK

The firm’s marketing manager Nicholas Malesi expressed their gratitude to the association for running a credible reward scheme and urged coaches to continue with the good work of nurturing talents in the country.

“Very hard economic times are with us but as Fidelity Insurance despite the tough times we still want to put our money in the award for the next one year. SJAK indicated that we should round the figure for coaches to Sh100,000 but the dire economic conditions cannot allow for now,” Malesi said.

“In our small way we can say we give back to the society and we wish to continue with this. We hope other corporates can come on board to help the sport. When economic conditions improve we can sit down again to improve the deal. Otherwise as the season begins, we can only wish oaches and clubs all the best,” Malesi added.

Fidelity Insurance Marketing & Business Development Manager Nicholas Malesi with SJAK president during the contract renewal for Coach of the Month Award on August 14,2019 at Fidelity Insurance headquaters. Photo/SJAK

SJAK president Chris Mbaisi also noted that local coaches have upped their game since the award’s inception five years ago and urged them to strive for excellence.

“I want to thank Fidelity for the far we have come in this initiative. Looking at it critically the coaches we have awarded have made further career steps and we may have Francis Kimanzi and Zedekiah ‘Zico’ Otieno running in the national team sooner or later.”

Fidelity Insurance has also boosted the upcoming LG Football Awards with a token for the coaches category and look to come in big in subsequent editions.

Having awarded the tacticians throughout the season, Fidelity hope to eventually own the end of season coaches segment as a culmination of the monthly awards bestowed upon excellent tacticians.

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