Connect with us

Hi, what are you looking for?

Headlines

SportPesa signs shirt sponsorship deal with Everton

Everton Chief Executive Officer Robert Ecclestone and SportPesa UK Marketing Manager, Shaun Simmond during the unveiling of the partnership. PHOTO/Everton FC

NAIROBI, Kenya, May 15 – Kenyan betting firm Sportpesa has signed a multi-year shirt sponsorship deal with English Premier League side Everton FC, just a few days after Hull City, their flagship club in England was relegated from the top tier.

The deal, which Everton said is the biggest in the club’s 140-year history, was unveiled on Monday evening and the Kenyan bookmakers are set to replace beer company Chang who had been the Merseyside club’s shirt sponsors.

“We’re pleased to have secured the biggest commercial partnership deal in the Club’s history with an ambitious and growing global company. From the outset we have been impressed by SportPesa and the company’s plans for the future. Over the coming months and years we will be working closely to realize our ambitions together,” Everton Chief Executive Officer Robert Ecclestone said.

“We’re very excited about forming this partnership with Everton Football Club. Community, Innovation and Engagement are key cornerstones which have contributed to SportPesa’s success so far and these are values that Everton Football Club holds at its core.” SportPesa UK Marketing Manager, Shaun Simmond added.

Everton FC Chief Executive Officer Robert Ecclestone with Football Kenya Federation president Nick mwendwa during the former’s visit to Kenya in 2016. PHOTO/Raymond Makhaya.

On top of their short sponsorship to relegated Hull City who will play in the Championship next season, the betting firm already has agreements with North London giants Arsenal and South Coast club Southampton as their official betting partners in Africa.

Just a fortnight ago, they were unveiled as the official African betting partners for the Spanish La Liga with the league’s officials following that up with a visit to the country where they signed a partnership agreement with the Kenyan Premier League.

They have also entered the Tanzanian market and have splashed the cash to sponsor the country’s Under-17 team while they will also be shirt sponsors for giants Simba in what Capital Sports learns is a Sh200mn-a-year deal for five years, appreciating by 5% every year.

Dar Young Africans (Yanga) and Singida United are also set to benefit from the company’s deep pockets.

Everton’s CEO Ecclestone was in the country last year in what was termed as a visit to the Football Kenya Federation and it is from this meeting that the marriage might have been mooted.

Sources indicate that Everton’s first team is set to play a friendly match in Tanzania courtesy of the agreement. Capital Sports understands the team which will face Robert Koeman’s men will be selected from a play off involving all teams sponsored by the company in Kenya and Tanzania.

Advertisement. Scroll to continue reading.

Yanga, Simba and Singida will represent Tanzania while Gor Mahia, AFC Leopards and Nakuru All Stars will represent Kenya. A fourth team from each country will be decided by a public vote.

Click to comment
Advertisement

More on Capital Sports

Football

NAIROBI, Kenya, May 25 – There is light at the end of the tunnel. After failed promises over the last three years since its...

Athletics

NAIROBI, Kenya, June 8 – Olympic Champion Caster Semenya and wife Violet Raseboya have hinted that they might be expecting a baby in a...

Features

NAIROBI, Kenya, May 17 – The Kakamega High School ‘Green Commandos’ have produced a plethora of talent over the past decades in Kenyan football...

NFL

NAIROBI, Kenya, Aug 13 – Kenya’s history making Daniel Adongo, the first Kenyan to play in America’s National Football League (NFL), is now living...

© 2020 Capital Digital Media. Capital Group Limited. All Rights Reserved