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LG expand purse strings for Player of the Month awards

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Sports Journalists Association of Kenya (SJAK) president Chris Mbaisi (L) alongside LG Electronics Managin Direcotor Moses Marji (R) during the launch of the new partnership on January 30, 2017 in Nairobi. PHOTO/Raymond Makhaya

NAIROBI, Kenya, Jan 30- South Korean manufacturers LG Electronics have provided an exciting boost to Player of the Month Awards by increasing the size of television sets given to winners from 43 to 49 inches.

In addition to providing the bigger screens, the company will also dabble into quarterly Community Social Responsibility (CSR) activities in collaboration with recipients of the award to spread football’s love from the pitches right into communities.

The improvement takes effect in February when the Kenyan Premier League kicks off across the country and will run throughout the year.

It marks the third year in which LGE are sponsoring the pioneer monthly football awards and the introduction of CSR activities of winners’ choosing is intended to spread the love of the game right to the diverse Kenyan communities.

LGE’s first dalliance with the award came in 2015 when the electronics behemoth offered 42 inch television sets to supplement Sh50,000 provided by betting firm Sportpesa for the monthly winners. LG improved the size of TV sets to 43 inches last season as the purse also increased to Sh100,000.

The fusion of charity into football brings to the fore humane values the game is intended to propagate.

Moses Marji, LGE Marketing manager expressed his delight at helping spread the love of football off the pitch into communities through charities.

“We are keen on the CSR aspect as much as the awards because the community is very important.”

The awards are driven by Sports Journalists Association of Kenya (SJAK) whose president Chris Mbaisi lauded the passion and commitment shown by corporations like LGE in supporting sports in the country.

“We have seen the excitement in our league grow with these monthly awards and it is due to generosity of supportive companies like LG,” Mbaisi said.

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