LONDON, United Kingdom, July 25 – Kenyan betting firm SportPesa has signed a Club record, multi-million-pound deal with English Premier League side Hull City to become official shirt sponsor.
The three-year deal worth Sh401 million (£3m) a year, will see the online gaming company have their name and company logo on Hull City’s home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.
The new sponsorship deal is the most lucrative in the Club’s proud 112-year history.
Simon King, Commercial Manager at Hull City Tigers, said: “We are delighted to form a three-year partnership with SportPesa.
“SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa.
“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally.”
The online gaming company has been spreading its wings since its inception in 2014 by sponsoring a number of sporting events in the country, including becoming the title sponsor of the Kenya’s top-tier football competition – the Kenyan Premier League as well as sponsoring giants Gor Mahia and AFC Leopards.
This new partnership with the Tigers sponsorship marks the company’s global expansion starting with the UK where gaming services will be available on their platform within the next one month.
— Hull City (@HullCity) July 25, 2016
Ronald Karauri, Chief Executive Officer of SportPesa, said: “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.”
“Even as a global brand, staying consistent with our core values that center around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya.”
“Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022.”