Football Football

Barcelona renew partnership with Qatar Airways

Barcelona first team poses before a game. PHOTO.AFP,
Barcelona first team poses before a game. PHOTO.AFP,

DOHA, Qatar – La Liga champions FC Barcelona have renewed their partnership with Qatar Airways until June 30, 2017.

The agreement will allow the award-winning carrier and the world’s best football club to partner together for another season of world-class football.

“Three years ago, the joining of FC Barcelona and Qatar Airways was truly history in the making as this was the first time we entered into such a landmark sports partnership. We feel proud of the milestones achieved by the team during the last few years and it is a great honour to have the opportunity to remain standing side by side with the club,” Qatar Airways Group Chief Executive, Akbar Al Baker said.

“This new agreement shows the world how strongly we stand behind FC Barcelona, and we look forward to a great upcoming season together.”

The airline company entered into a strategic three-year partnership with FC Barcelona in July 2013 which has seen the airline develop a multitude of activations together with the club that have gone well beyond simply having the name of the carrier on the team jerseys.

Since the partnership took effect the airline company has launched a number of successful campaigns including “The Land of FCB” and “The FCB Holiday” – building on the concept of ‘a team that unites the world’ – and has officially sponsored the FC Barcelona summer tours.

In addition, the airline painted the FC Barcelona custom-designed Boeing 777, introduced unique tour and match packages for fans looking to visit Barcelona through the Qatar Airways Holidays division and has organised a number of very successful social media contests to celebrate the sponsorship with the fans.

As one of the world’s fastest growing airlines with more than 150 destinations, Qatar Airways has helped Barcelona widen its fan network around the world, while at the same time championing their shared values of excellence and pride in their community bases.