Connect with us

Hi, what are you looking for?


Adidas extends Germany deal worth over Sh5.7bn a year

 German sportswear giant Adidas has agreed a four-year deal to remain kit supplier to the German football team until 2022.PHOTO/AFP

German sportswear giant Adidas has agreed a four-year deal to remain kit supplier to the German football team until 2022.PHOTO/AFP

PARIS, France, June 20 – Sportswear giant Adidas on Monday announced a deal worth over Sh 5.7bn ($56.5 million) a year to remain Germany’s kit supplier, doubling the amount it currently pays in the face of competition from Nike.

Adidas’s current contract with the German Football Federation (DFB) to produce the world-renowned white and black jerseys is worth around 25 million euros a year.

With US competitor Nike keen to snatch away the prestigious contract as part of a global football push, German manufacturer Adidas was forced to substantially up the stakes for the new four-year deal which will begin in 2018.

“I can tell you that we made the DFB an offer of over 50 million euros a year and the DFB accepted,” Adidas chief executive Herbert Hainer told a press conference in Paris during the European Championship finals.

“We belong together,” he said.

DFB president Reinhard Grindel said: “They were the clearest, most sophisticated and, in the end, the most economically succesful negotiations in our federation’s history.

“And they produced a very good conclusion.”

Adidas, based in the Bavarian town of Herzogenaurach, has been Germany’s official kit manufacturer for over 60 years and has generally agreed 10-year contracts in the past.

But it faces a constant threat from Nike, which snatched away Adidas’s longstanding partnership with France in 2011.

Advertisement. Scroll to continue reading.

Nike also sponsors Brazil, England and Portugal and will provide kits for the Swiss national team from 2018 onwards.

Adidas is the world’s leading brand for football apparel and is expected to make around 2.5 billion euros this year.

– Nike assault –

But Oregon-based Nike, which leads the world market across all sports, is increasingly determined to encroach upon its territory.

“We know Nike has made a huge effort on football for several years, concentrating most of its new investment and marketing spend on the sport,” Jean-Pascal Gayant, a French sports economist, told AFP.

“Clearly Adidas is trying to ensure it is not overtaken.”

The new deal was announced on the eve of Germany’s final Euro 2016 group game against Northern Ireland in Paris on Tuesday, when coach Joachim Loew’s side require a point to guarantee a place in the last 16.

Aside from Germany, Adidas has partnerships with globally renowned club sides including Manchester United and Real Madrid.

United’s Premier League rivals Chelsea have bought themselves out of their current deal with Adidas, said to be worth 380 million euros over 10 years, reportedly to enter a new contract with Nike.

Advertisement. Scroll to continue reading.

The deal with Germany is roughly equivalent to the 60 million euros a year that Bayern Munich receives from Adidas, although the Bavarian club’s contract runs until 2030.

It is some way short of the most lucrative kit deal in the world, the contract that Barcelona has agreed with Nike which is reportedly worth at least 100 million euros a year.

Gayant said he saw no end to the substantially increased shirt contracts.

“As long as football remains a global media phenomenon and there are opportunities for more growth with the next World Cups, I think we will continue to see this kind of inflation,” he said.



  1. Muhando Gedi

    May 5, 2013 at 10:01 am

    True.Things are better in Somalia now.But the Somali people are still in need of help.There are many in diaspora who can give the required help.Can this message reach all the people of Somalia in the diaspora to match the courage of the boy who remained behind to play football with the Amisom soldiers.Can we of Somali origin pull resources together to help our homeland.The London conference provide the first step for such a platform.Shunning this conference is the beginning of our failure in our homeland.This time it will be forever.

  2. Travisjes

    March 30, 2022 at 5:56 pm

    generic viagra from canada how to get prescribed viagra viagra over the counter walgreens

  3. ArtrHycle

    April 3, 2022 at 8:43 am

    cheap cialis online generic generic cialis 20mg x 15 tabs cialis black wirkung

  4. StroBah

    April 5, 2022 at 2:53 pm

    ivermectin chicken wormer worming chickens with ivermectin ivermectin uk coronavirus

  5. StroBah

    April 7, 2022 at 4:50 am

    ivermectin cost canada ivermectin for cats mange durvet ivermectin ingredients

  6. Edwardfaf

    April 8, 2022 at 9:35 am

    sex pills cialis order cialis online no prescription reviews free trial of cialis

  7. Edwardfaf

    April 9, 2022 at 10:22 pm

    brand cialis us cialis patent expired how long does it take for cialis to take effect

  8. Franklob

    April 11, 2022 at 9:05 pm

    buy amoxicillin 500mg canada amoxicillin discount coupon amoxicillin buy no prescription

  9. Franklob

    April 13, 2022 at 10:18 am

    prednisone brand name india prednisone 5 mg tablet price 5 mg prednisone tablets

  10. Franklob

    April 14, 2022 at 10:05 pm

    clomid 100mg without prescription clomid online usa can i purchase clomid over the counter

  11. Franklob

    April 16, 2022 at 6:58 am

    can i buy clomid in canada clomid buy where can i buy clomid online in australia

  12. Franklob

    April 17, 2022 at 11:24 am

    doxycycline online india vibramycin doxycycline brand name canada

  13. Franklob

    April 18, 2022 at 10:36 pm

    clomid generic cheap average cost of clomid how much is the price of clomid

  14. Franklob

    April 20, 2022 at 4:52 am

    over the counter ed drugs ed cures online prescription for ed meds

  15. HaroldGom

    April 21, 2022 at 12:39 pm

    best erection pills ed meds online mens erections

  16. HaroldGom

    April 23, 2022 at 12:02 am

    erectyle dysfunction ed medications over the counter ed clinics

  17. HaroldGom

    April 24, 2022 at 5:50 am

    natural ed medications natural ed medications injectable ed drugs

  18. HaroldGom

    April 25, 2022 at 11:52 am

    meds online without doctor prescription drug medication buy prescription drugs online

  19. HaroldGom

    April 26, 2022 at 5:51 pm

    canadian drugstore online muse for ed ed medication

  20. StacykeR

    April 27, 2022 at 11:45 am

    herbal cialis generic cialis cvs cialis doesn\’t work

  21. StacykeR

    April 29, 2022 (5 weeks ago) at 2:10 am

    medications list supplements for ed ed medicines

  22. StacykeR

    April 30, 2022 (5 weeks ago) at 12:47 pm

    ivermectin orally ivermectin cost australia buy stromectol online

  23. StacykeR

    May 1, 2022 (4 weeks ago) at 10:13 pm

    medicines for ed male ed pills medicine for ed

  24. StacykeR

    May 3, 2022 (4 weeks ago) at 3:27 am

    medications for ed best male enhancement pills medication for ed dysfunction

  25. CharlesNen

    May 3, 2022 (4 weeks ago) at 10:31 am

  26. WilliamSnard

    May 5, 2022 (4 weeks ago) at 12:25 pm

    cialis free canada generic cialis dapoxetine orignal cialis

  27. WilliamSnard

    May 6, 2022 (4 weeks ago) at 9:30 am

    how much ivermectin to give a dog with sarcoptic mange ivermectin is effective against which organisms? stromectol 3 mg tablet

  28. WilliamSnard

    May 7, 2022 (4 weeks ago) at 7:34 pm

    buying pills online men with ed remedies for ed

  29. WilliamSnard

    May 8, 2022 (3 weeks ago) at 10:06 am

    order prednisone online no prescription cheap prednisone prednisone brand name us

  30. WilliamSnard

    May 9, 2022 (3 weeks ago) at 12:06 am

    ivermectin apple paste ivermectin wormers for horses ivermectin for gapeworm

  31. WilliamSnard

    May 9, 2022 (3 weeks ago) at 2:40 pm

    ivermectin cost uk thomas borody ivermectin ivermectin lice

  32. WilliamSnard

    May 10, 2022 (3 weeks ago) at 11:37 am

    buy ivermectin uk ivermectin 5 is ivermectin

  33. Charlesduert

    May 11, 2022 (3 weeks ago) at 10:27 am

    ivermectin capsule ivermectin heartworm ivermectin 12mg

  34. Charlesduert

    May 12, 2022 (3 weeks ago) at 3:17 am

    ed meds best drug for ed best ed drug

  35. Charlesduert

    May 13, 2022 (3 weeks ago) at 6:34 am

    propecia online online propecia prescription online propecia prescription

  36. Charlesduert

    May 13, 2022 (3 weeks ago) at 10:30 pm

    best ed drug ed medication online herbal ed treatment

  37. Charlesduert

    May 14, 2022 (3 weeks ago) at 3:00 pm

    buy propecia finasteride propecia tablets propecia 5mga

  38. Charlesduert

    May 15, 2022 (2 weeks ago) at 7:59 am

    ed pills cheap best ed treatment pills new treatments for ed

  39. Charlesduert

    May 15, 2022 (2 weeks ago) at 9:20 pm

    generic finasteride 1mg no prescription propecia 5mg for sale propecia uk

  40. CanadaRhync

    May 16, 2022 (2 weeks ago) at 2:16 pm

    recommended canadian pharmacies buying from canadian online pharmacies discount prescription drugs online

  41. CanadaRhync

    May 17, 2022 (2 weeks ago) at 5:06 am

    canadian pharmacy certified canada pharmacy online reputable canadian mail order pharmacies aarp approved canadian online pharmacies

  42. CanadaRhync

    May 17, 2022 (2 weeks ago) at 9:42 pm

    prescribing stromectol stromectol 12 mg tablets prescribing stromectol

  43. CanadaRhync

    May 18, 2022 (2 weeks ago) at 1:38 pm

    cheapest ed pills how to cure ed best ed medications

  44. Michaelesofs

    May 19, 2022 (2 weeks ago) at 11:14 am

    clomid for sale buy clomid clomid

  45. Michaelesofs

    May 20, 2022 (2 weeks ago) at 3:56 am

    viagra tablets for men viagra pills sildenafil citrate 100mg for sale

  46. Michaelesofs

    May 20, 2022 (2 weeks ago) at 8:33 pm

    stromectol 3 mg tablets price stromectol for humans for sale stromectol 3 mg tablets price

  47. Michaelesofs

    May 21, 2022 (2 weeks ago) at 12:06 pm

    stromectol pills for humans stromectol 3 mg tablets price stromectol for humans for sale

  48. Michaelesofs

    May 22, 2022 (1 week ago) at 2:02 am

    viagra pills sildenafil citrate 100mg for sale sildenafil

  49. Michaelesofs

    May 22, 2022 (1 week ago) at 2:47 pm

    stromectol without a doctor prescription stromectol price usa stromectol 3 mg tablets price

  50. Michaelesofs

    May 23, 2022 (6 days ago) at 3:31 am

    stromectol for sale stromectol pills for humans stromectol for sale

  51. JamesSibra

    May 23, 2022 (6 days ago) at 8:47 am

    stromectol tablets for humans stromectol tablets for humans stromectol for sale

  52. JamesSibra

    May 24, 2022 (5 days ago) at 12:23 am

    stromectol tablets for humans stromectol for sale stromectol for sale

  53. JamesSibra

    May 24, 2022 (5 days ago) at 1:23 pm

    stromectol tablets for humans stromectol tablets for humans ivermectin 3mg for lice

  54. CraigSParo

    May 26, 2022 (3 days ago) at 2:08 am

    buy viagra online canada viagra pills over the counter viagra

  55. CraigSParo

    May 26, 2022 (3 days ago) at 6:33 pm

    viagra from india sildenafil citrate tablets 100 mg 100mg viagra

  56. AndrewBoode

    May 27, 2022 (2 days ago) at 12:00 pm

    free trial cialis tadalafil cialis with no prescrption

  57. AndrewBoode

    Yesterday at 4:54 am

    brand cialis australia tadalafil without a doctor’s prescription what color is cialis pill

  58. live

    Yesterday at 2:13 pm

    I would share your post with my sis.

  59. AndrewBoode

    Yesterday at 7:11 pm

    buy cialis no prescription uk tadalafil cialis low dose

  60. chat

    Yesterday at 7:24 pm

    Hi, possibly i’m being a little off topic here, but I was browsing your site and it looks stimulating. I’m writing a blog and trying to make it look neat, but everytime I touch it I mess something up. Did you design the blog yourself?

  61. hot

    Yesterday at 10:30 pm

    Nice blog. Could someone with little experience do it, and add updates without messing it up? Good information on here, very informative.

  62. free

    Yesterday at 11:58 pm

    I will share you blog with my sis.

  63. movie

    Today at 1:03 am (2 hours ago)

    Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed surfing around your blog posts. After all I’ll be subscribing in your feed and I am hoping you write again very soon!

Leave a Reply

Your email address will not be published.


More on Capital Sports


NAIROBI, Kenya, May 25 – There is light at the end of the tunnel. After failed promises over the last three years since its...


NAIROBI, Kenya, June 8 – Olympic Champion Caster Semenya and wife Violet Raseboya have hinted that they might be expecting a baby in a...


NAIROBI, Kenya, Aug 13 – Kenya’s history making Daniel Adongo, the first Kenyan to play in America’s National Football League (NFL), is now living...


NAIROBI, Kenya, Oct 15 – Daniel Wanjiru, the 2017 London Marathon champion has been slapped with a four-year ban by the World Athletics Disciplinary...

© 2022 Capital Digital Media. Capital Group Limited. All Rights Reserved