NAIROBI, Kenya May 17- Carlsberg, the Euro 2016 official sponsors have partnered with Pay television firm MultiChoice to give Kenyan football lovers an unforgettable fan experience during the entirety of the tournament which begins on June 10 in Paris, France.
The partnership was launched on Tuesday night with King Beverage General Manager John Ngelu saying the new deal would ensure fans have a massive experience of this year’s Euro which will be the biggest ever in the tournament’s history.
“We will partner with MultiChoice in giving fans an unforgettable viewing experience in various outlets because they are the official broadcast partners. We will organize a huge viewing party for the opening ceremony which will include 500 guests from all over the country,” Ngelu said as the partnership was launched.
Fans will have an opportunity to indulge in King Beverage products during the whole period as well as win merchandise from Calsberg and Multichoice.
The Pay TV company has included two new channels into their compact plus product, SS11 and SS12 both of which will show all 51 games of the month-long tournament.
“Subscribers who will put the Compact package at a cost of Sh3,750 will have themselves a month’s free subscription enabling them to watch all the games and this is courtesy of our partnership with Calsberg,” Multichoice Corporate Affairs manager Philip Wahome stated.
Since the 1988 UEFA European Championship in the former West Germany, Carlsberg has been the official sponsor of the EUROs. This will be Carlsberg’s eighth consecutive sponsorship of UEFA’s national-team competitions.
This year’s tournament will be the 15th edition of the quadrennial UEFA European Championship and will be the third time it is played in France.
For the first time, the Championship will be contested by 24 teams, having been expanded from the 16-team format used since 1996.
France’s national stadium, Stade de France, Lens, Nancy, four newly constructed stadiums in Lille, Lyon, Nice and Bordeaux, and those of the biggest cities, Paris and Marseille will host matches in the tournament.
Germany and Spain are the two most successful clubs in the tournament each having won three titles.
Spain are the defending champions having won it in 2012 when it was held in Poland and Ukraine.
2.5 million fans are expected in the stadia, including 1 million foreign visitors.