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Elliot free to supply Gor branded bread

Gor Mahia patron and former Prime Minister Raila Odinga when he launched the Elliot deal in 2015. PHOTO/FILE

Gor Mahia patron and former Prime Minister Raila Odinga when he launched the Elliot deal in 2015. PHOTO/FILE

NAIROBI, January 27 – Gor Mahia’s target of raking Sh4.8m (46,950.05) a month was brought back to life after the court dismissed an application filed by Good Bread Kenya Limited that was seeking to block Elliot from supplying branded K’Ogalo bread.

The new development gives Elliot green light to bake and sell the bread that will see Gor fork Sh2 for every branded loaf sold.

Under the case number – H.C.C.C No. 427 of 2015 – Nairobi – Good Bread Kenya Limited vs Uzuri Foods Limited and another, Good bread advocates wrote to Elliot’s (in a letter dated November 3rd 2015) informing them of the dismissal and allowing them to proceed with any business around the same.

“Kindly note that that the said application was dismissed with costs to the 1st Defendant. We were not awarded costs as we had indicated in the Replying Affidavit that we do not wish to participate in the suit.

“Further note that the Interim Orders granted on 9th September, 2015 against the Defendants were equally discharged. You may therefore proceed to sign any Agreement/Contract with Gor Mahia Football Club as well as proceed to manufacture/ distribute and or sell the Gor Mahia Branded bread and or products,” part of the letter read.

“In the meantime, the Plaintiff’s Advocate is contemplating withdrawing Uzuri Foods Limited from the suit.”

Gor parted ways with Good Bread who were giving the record 15-times champions Sh1 for every loaf sold with the club disclosing it was collecting Sh130,000 per day.

The Nakuru-based bread company had sued Gor over their bread branding deal after K’Ogalo terminated their contract.

“The case has been dismissed and Elliot is already supplying the bread but I can’t tell how many breads they are selling a day. Our Marketing guys are in charge of it,” club chairman, Ambrose Rachier, told Capital Sport.

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The most decorated club in the country require at least Sh70m (USD 684,688.20) per annum to effectively compete in the domestic top flight, continental and regional tournament whilst fulfilling their obligations to playing staff.

The 2015 SportPesa Premier League (SPL) unbeaten champions has been malnourished financially for two seasons and in July last year, the begging bowl for alms was out to enable them honour the Cecafa Kagame Cup where they finished runners-up after losing 2-0 to locals Azam FC.

Gor have a busy schedule ahead where they will be out to chase six trophies (SPL, CAF Champions League, GOtv, Top 8 and Super Cup)

First in tray will be the CAF Champions League preliminary round where K’Ogalo hosts Madagascans CNaPS in the first-leg on February 13 at Nairobi’s Nyayo National Stadium.

The team is intensifying its pre-season with all the players available except Ugandan midfielder Khalid Aucho and winger Innocent Wafula.

The two are claimed to be on a go-slow demanding their two matches outstanding bonuses with Aucho taking to his official facebook account assuring the Green Army that he will be back by next week.

“My teammates, fans and Gor Mahia family, I’m coming back to play because I’m still a Gor player. I’m feeling some small pain but I will be okay soon and I will be there next week may God bless you all and I love you so much guys,” the post read.

-Additional material from Gor Mahia official website used to compile this report.

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