NAIROBI, September 28 – Former national sevens head coach, Felix ‘Toti’ Ochieng’ has been appointed as Frontiers Sports and Entertainment Business Development Manager.
Ochieng, who was in charge for the 2014-15 Rugby Sevens World Series season, will be tasked with providing high performance analysis for the Trans Africa Media company with his first assignment being at this weekend’s Safari Sevens.
The former sevens player who is currently pursuing a Masters degree in Sporting Directorship from the University of Manchester, is looking forward to the new job that will see him focus on rugby and athletics .
“This role marks a new chapter in my professional life and I look forward to the great opportunities ahead. Through my travels with the Kenya Sevens team, I have been exposed to best practice in global sports marketing so I have insight into what works from a sponsorship and leveraging perspective.
“I will initially be focusing on rugby and athletics in Kenya, but over time, hope to assist in growing our business into other territories in East Africa,” Ochieng’ underlined.
The company’s Managing Director, Maggie Ireri said Ochieng will bring in a wealth of experience that will help the sport of rugby and other disciplines develop.
“We are very happy to have Felix (Ochieng’) join our group as we look to leverage on his local and international experience. Furthermore what we like most about him is his background in high performance analysis.”
The Nairobi School alumnus was until September the Kenya 7s Coach before he was replaced by Benjamin Ayimba after his contract expired.
Ochieng’, who made his international debut in 1996, was the longest serving sevens assistant coach the country has had after he first worked under Ayimba in 2006.
At some point in 2011 he was released from his role but soon returned in a new capacity as match analyzer for a year until the arrival of Englishman Mike Friday who restored him to his previous post before he continued under South African Paul Treu whom he succeeded.
He will bank on over 20 years experience to cross cover through other sports disciplines as the company that recently partnered with the Kenya Rugby Union as its official Marketing Agency, also deals with Athletics Kenya and SportPesa Premier League.