its true youths we have to come out of our comfort zone and re-think
You’re on point Chris, but it’s not that easy.
Issues regarding appropriate technology, labour productivity, cooperation, credit, marketing and extension services are crucial in all.
You said that information is readily available, that’s true, but the main issue will remain that no one is willing to empower us, the youth to get into proper agribusinesses.
Having done some horticulture for some time myself, I can say that the good old ‘agribusiness’ without marketing is just agriculture. What demotivates farmers from venturing into proper agribusinesses is the lack of proper marketing channels. Therefore such support mechanisms will have to be strengthened to tackle some of the challenges. Agribusiness will remain an endeavor filled with Risks and uncertainty and unless the farmer has enough motivation, they’ll continue farming maize and beans.
Yes indeed Young people we need to take up farming
Kirubi, I agree with you on the role of digital media. I believe that its full capacity as a tool for empowerment not only in agriculture, but other sectors, has not been fully realized by the younger generation here in Kenya. For instance, digital media presents a great opportunity to build strong networks with investors, market watchers and consumers all over the world. Young people can leverage such networks to penetrate previously inaccessible markets or tap into vast amount of capital. With digital media, entrepreneurs are staring at an opportunity to leapfrog their ideas.
Sir, I must say you remain to challenge me each day to be more…I have so many questions in regards to entrepreneurship and how can i email you with these regard?