In the deal consummated at Athletics Kenya (AK) headquarters, the integrated communications service provider’s package will cater for all expenses pertaining to the event that will see the final jigsaw pieces in the Kenyan Moscow puzzle fall in place.
These include Anti-doping tests, medical insurance for athletes and officials, transportation, full-board accommodation and other logistical costs.
“Through our long-standing partnership with AK, our goal remains to ensure that Kenya’s dominance of global athletics remains unchallenged. Indeed our commitment to athletics was crystallised in our newly launched Safaricom Athletics Series,” said Safaricom’s Chief Executive Officer, Bob Collymore told.
A total of 192 athletes are expected to take part in the trials, where the team that will represent Kenya in Moscow in track and field events will be selected.
Unlike other past selection events, this year’s Trials will also feature an entertainment programme consisting of Kid Athletics shows as well as performances from leading local gospel artiste, Emmy Kosgei and her contemporary in Pop, Jaguar.
“We have already agreed with them and the action proper will start at 12 noon. We want it to a fun-filled day for everyone, not just the selection of the team as is the normal practice at international events,” AK vice-president, David Okeyo, noted.
The selected team will join the already named marathon squad in flying Kenya’s flag at the IAAF Worlds in Moscow that will run between August 10 and 18.
After enduring heartache at last year’s London Olympics, the country will be seeking to improve on her historic performance in the 2011 Daegu World Athletics Championships, in which she placed third globally and first in Africa after winning seven gold, six silver and four bronze and accumulating a total of 174 points.